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	<title>a7s iii &#8211; EFR Technology Group</title>
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	<title>a7s iii &#8211; EFR Technology Group</title>
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		<title>Sony will reveal its long-awaited A7s III on July 28th</title>
		<link>https://www.efrtechgroup.com/tech/sony-will-reveal-its-long-awaited-a7s-iii-on-july-28th/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Thu, 16 Jul 2020 17:27:56 +0000</pubDate>
				<category><![CDATA[a7s]]></category>
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		<guid isPermaLink="false">https://www.efrtechgroup.com/sony-will-reveal-its-long-awaited-a7s-iii-on-july-28th/</guid>

					<description><![CDATA[[ad_1] Sony&#8217;s A7s II has been capturing mesmerizing low-light photos and videos ever since it was released in 2015, but five years is a long time to wait for a sequel. (That is, unless you&#8217;re a Star Wars fan.) That wait is thankfully nearing its end, though: Sony tweeted a not-so-cryptic teaser earlier today all [&#8230;]]]></description>
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<p><a href="https://www.engadget.com/2015-09-11-sony-alpha-a7s-ii.html">Sony&#8217;s A7s II</a> has been capturing mesmerizing low-light photos and videos ever since it was released in 2015, but five years is a long time to wait for a sequel. (That is, unless you&#8217;re a Star Wars fan.) That wait is thankfully nearing its end, though: Sony tweeted a not-so-cryptic teaser earlier today all but confirming that the A7s III would make its official debut at 10AM Eastern on July 28th.</p>
<p>The news wasn&#8217;t all that surprising to fans and industry watchers &#8212; the company confirmed the camera&#8217;s existence and summer launch in <a href="https://www.dpreview.com/interviews/2430888908/exclusive-sony-confirms-a7s-ii-successor-this-summer-everything-is-new" target="_blank" rel="noopener noreferrer">an interview with DPReview</a> at the end of June. At the time, Kenji Tanaka, Senior General Manager of Sony’s Digital Imaging Group, told the publication that the company had embarked on a &#8220;complete redesign of the whole system, including the image sensor.&#8221; Unfortunately, Tanaka&#8217;s conversation was a little light on the technical detail. </p>
<p>In the meantime, <a href="https://www.sonyalpharumors.com/sony-confirms-our-rumor-sony-a7siii-will-be-announce-don-july-28/" target="_blank" rel="noopener noreferrer"><em>Sony Alpha Rumors</em></a> has been dutifully chronicling new spces and features passed along by sources who claim to have been the camera&#8217;s early testers. If those claims hold true, the A7s III will pack a new 12-megapixel sensor (not a 15-megapixel sensor as earlier reports suggested), 15 stops of dynamic range, a super high resolution electronic viewfinder, and a new cooling system that should prevent overheating and obviate the need for video recording limits altogether. That last bit is especially crucial as the A7s II quickly become a fan-favorite of filmmakers and YouTube alike. </p>
<p>While we&#8217;re on the subject of shooting footage, the A7s III is said to shoot 4K at speeds as high as 120fps, and is reportedly capable of 10-bit 4:2:2 recording. For low-light shooters, the Mk. III is expected to keep the same 409,600 max ISO for video found in the older model. And if you&#8217;re more of a vlogger, Sony&#8217;s new Alpha cam is expected to pack the same articulated LCD screen found in <a href="https://www.engadget.com/sony-zv-1-vlogging-camera-flip-out-screen-eye-af-140443702.html">the company&#8217;s recent ZV-1</a>. In other words, the A7s III was designed to serve a very specific purpose, but there&#8217;s still a little something there for everyone. At least, that&#8217;s what it sounds like right now &#8212; we&#8217;ll have to wait a week and a half to be sure. </p>
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<br /><a href="https://www.engadget.com/sony-long-awaited-a7s-iii-will-be-revealed-on-july-28th-172756453.html">Source link </a></p>
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		<title>Sony will release an &#8216;all-new&#8217; A7S camera this summer</title>
		<link>https://www.efrtechgroup.com/tech/sony-will-release-an-all-new-a7s-camera-this-summer/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Tue, 30 Jun 2020 19:21:58 +0000</pubDate>
				<category><![CDATA[a7s]]></category>
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		<guid isPermaLink="false">https://www.efrtechgroup.com/sony-will-release-an-all-new-a7s-camera-this-summer/</guid>

					<description><![CDATA[[ad_1] Sony hasn’t released a new A7S camera for nearly five years, leaving some video shooters and low-light photographers in the lurch. Don’t worry, though — a successor is nearly here. Company VP Kenji Tanaka told DPReview in an interview that a third-generation A7S mirrorless camera will arrive “later this summer.” The executive didn’t spoil [&#8230;]]]></description>
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<p>Sony hasn’t released a new A7S camera <a href="https://www.engadget.com/2015-10-14-sony-a7s-ii-sample-images.html">for nearly five years</a>, leaving some video shooters and low-light photographers in the lurch. Don’t worry, though — a successor is nearly here. Company VP Kenji Tanaka told <em>DPReview</em> in an <a href="https://www.dpreview.com/interviews/2430888908/exclusive-sony-confirms-a7s-ii-successor-this-summer-everything-is-new" target="_blank" rel="noopener noreferrer">interview</a> that a third-generation A7S mirrorless camera will arrive “later this summer.” The executive didn’t spoil the exact specs, but he promised that “everything is new” and that the S designation for “sensitivity” will really mean “supreme” with this model thanks to image quality.</p>
<p>Tanaka alluded to the new A7S having “big pixels” and that Sony was aware of numerous owner requests for video recording upgrades, including 4K at 60 frames per second, 10-bit 4:2:2 and RAW capture.</p>
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<br /><a href="https://www.engadget.com/sony-a7s-iii-this-summer-192158094.html">Source link </a></p>
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