[ad_1] If you do see political ads that don’t have that disclosure, it might be because they started running before Facebook enforced the new rules. According to The Guardian, the requirements are not retroactive, and previous campaigns will remain unaffected. Facebook will block any political ads from unverified sources starting mid-April, though, and is encouraging […]
Category: ads
NBC shot an entire episode of the ‘Tonight Show’ with the Galaxy S10+
[ad_1] This isn’t the first time a tech giant has taken over at least some portion of a nighttime talk show, and it also isn’t the Tonight Show‘s first stab at sponsored segments. It’s really just the logical extension of streaming’s effect on TV advertising. When the audience can avoid most (if not all) commercial […]
Facebook limits ad targeting following discrimination settlement
[ad_1] The changes should take effect before the end of 2019. The settlement also includes payouts under $5 million to the groups that filed the lawsuit, $2.5 million of which is going to the National Fair Housing Alliance to both train advertisers on compliance and run ads for fair housing. Facebook had culled some ad […]
Get ready for targeted ads on your smart TV
[ad_1] The companies are calling themselves a consortium, and they’ve dubbed this “Project OAR,” or Open Addressable Ready. Once developed, the new, open standard will make it possible for all connected TV companies to sell targeted ads in scheduled and on-demand programs. While this will theoretically make ads more successful and therefore more valuable, it […]
Google Play is letting gamers earn in-app items if they watch ads
[ad_1] This practice is already a common way for developers to profit when gamers don’t want to pay real cash, but as an official Google Play offering, Rewarded Products should make life easier for developers. It’s also a way for Google to compete with similar third-party tools. It’s available now in beta, and it can […]
Google tests shoppable ads in image searches
[ad_1] The test is currently visible only to a “small percentage” of users who search for certain broader topics, such as home offices and abstract art. Whether or not it expands will likely depend on early results. With that said, it’s hard to see Google turning down shoppable images. If you’re already using a general […]