[ad_1] We’ve asked Google for comment. In the past, it explained that it used data to improve its services and gave users controls to manage and delete their info. An investigation doesn’t necessarily guarantee the EU will file an antitrust case. However, officials have previously slapped Google with over €8 billion (about $8.8 billion) in […]
Category: Advertising
YouTube will make it easier for ‘edgy’ creators to find advertisers
[ad_1] In a letter to YouTube creators, CEO Susan Wojcicki said YouTube is looking for advertisers who might advertise next to content with the yellow icon, which means a video is “not suitable for all advertisers.” This might appeal, for instance, to a marketer that wants to promote a R-rated movie. According to Wojcicki, “in […]
Facebook may restrict highly targeted political ads
[ad_1] A spokesman didn’t confirm or deny the claims, but did reiterate to the WSJ that Facebook was “looking at different ways [it] might refine” its stance on political ads. If the approach sounds familiar, it should. Google recently limited political ad targeting to age, gender and general location, making it difficult to manipulate specific […]
Google bans political ad targeting by affiliation and voter records
[ad_1] These practices are in line with what you already see in conventional TV, radio and print ads, Google said. The search firm is also taking a tougher stance on truth in advertising than Facebook, if only slightly. It’s clearing up its ad policies to explicitly forbid deepfakes, misleading census claims or any other ads […]
Twitter’s political ad ban will also curb ads for hot-button issues
[ad_1] The new rules will restrict ads for contentious subjects like abortion and climate change. Some keywords, such as “conservative” and “liberal,” won’t be allowed as a matter of course. The list of barred keywords will receive continuous updates, Twitter said. The company’s new policies also curb the use of microtargeting, or attempts to skew […]
Antitrust investigation of Google reportedly expands to Android
[ad_1] Tonight CNBC reports that an ongoing antitrust investigation of Google undertaken by 50 attorneys general is expanding. While it started by looking into Google’s advertising business, it has apparently, as expected, expanded its scope to include search and the Android platform. Over the years Google has reached into more services — next up: checking […]
Even on YouTube you’re not safe from Google Shopping ads
[ad_1] Google isn’t shy about its sales pitch. The company says that 90 percent of online shoppers who use video to inform their purchases found new products on YouTube. It’s a way to make YouTube “more shoppable.” Like any good Google ad, the Shopping ads on YouTube will react to your interests. So if you […]
Facebook will let politicians run false ads during UK elections
[ad_1] That reluctance to check ads is leading to concerns, including from those investigating Facebook. The head of parliamentary hearings looking into Facebook’s practices, MP Damian Collins, told CNN that people shouldn’t be allowed to spread false claims “just because they are paying” for it. He was also disappointed in former UK politician Nick Clegg, […]
Mark Zuckerberg still won’t ban ‘political’ ads from Facebook
[ad_1] He added that, while it may be easier for Facebook to “choose a different path,” it is more important to stand up for free speech and free expression. “We need to be careful about adopting more rules that can restrict what people can say,” he said. “I don’t think it’s right for politicians to […]
Twitter will put a stop to political ads on November 22nd
[ad_1] Twitter has found a way to get around the ethical questions surrounding political ads: like TikTok, it’s getting rid of them entirely. Jack Dorsey has announced that the social network is stopping all political ads outside of non-partisan exceptions (such as voter registration), whether they come from candidates or interest groups. It’ll provide the […]