After Disney+, HBO Max and Peacock, were you hoping to see another major media company launch a streaming TV service? Because according to CNBC, that’s what you’re about to get. Apparently ViacomCBS isn’t satisfied with only offering things like CBS All Access, BET+ or Nickelodeon’s multiyear partnership with Netflix, and is planning to launch some kind of mega-offering that combines its many properties.

Apparently the plan is to keep existing services operating, while marketing the larger umbrella subscription as an upgrade that doesn’t cost additional money. Similar to AT&T’s HBO Max, NBCUniversal’s Peacock or the Disney+/Hulu/ESPN+ bundle, the idea is that a combination of live sports, Paramount movies and kids programming will pull customers in — no matter how fatigued they may be.

Other content that could be a part of its includes PlutoTV, Comedy Central and MTV, with a base price of under $10 per month and options for ad-free access or the ability to tack Showtime onto the package.

The rumor indicates we’ll hear more about this around the time of its earnings call on February 20th.

The service doesn’t yet have pricing, but it will be ad-free. It should launch on Android and iOS as well as “other streaming devices” (read: set-top boxes and smart TVs). BET’s free channel on Pluto TV will stick around, though it’s clearly focused on back catalog material.

There is a risk that BET+ will add to the subscription fatigue affecting some internet viewers. However, BET Networks President Scott Mills is betting that his channel’s service can buck that trend. African Americans are more likely to adopt streaming services than other demographics, he said, and BET+ is catering to an “underserved audience.” In other words, Mills is counting on having a uniquely strong following that others are unlikely to match.