Google has teamed up with the US Black Chambers, Inc, which empowers Black-owned businesses through resources and initiatives, to spread awareness about the new attribute. Google and the organization plan to train Black business owners on how to be more visible on the search engine using My Business and Analytics.

This move comes a month after the company announced its racial equality initiative. Google chief Sundar Pichai revealed back then that Google will contribute $175 million toward creating economic opportunities for Black businesses and workers. As part of that initiative, Google for Startups has also unveiled its inaugural Accelerator for Black Founders class. Twelve black founders will train under Google and other industry experts on technical challenges, business growth and outside investment opportunities to help them grow their organizations.