Aesthetics aside, though, Epson’s latest offering comes with features that could help give smart glasses the nudge they need to take hold in the consumer market — at the moment such devices are largely the sole domain of business. The Moverio BT-30C connect with an Android smartphone of Windows PC over USB-C, a plug and play function that mitigates some of the hassle seen in previous iterations with custom controller boxes.

The glasses project up to three apps on three different screens against a transparent background and come with an OLED display for sharp, bright imagery. The glasses also come with a dark lens shade, for a movie-theater experience when streaming videos. Of course, none of these features alone will have consumers lining up for a pair, but their reasonable price tag of $499 will certainly make them a little more enticing, given previous models hit the market at $699. It’s not small change, but making smart glasses more affordable will certainly be a guiding principle in the way tech giants approach getting this tech into the mainstream.