These permanent discounts are a bold move. They essentially incentivize avoiding Apple and Google’s in-app payment methods. On mobile, players will see the App Store or Google Play payment option next to the Epic direct payment option. The side-by-side comparison makes it pretty clear how you’ll be ripped off if you buy through Apple or Google. Epic says it’s simply passing on the savings it sees by not paying the Apple-Google fees to players.

Epic Games

Epic isn’t the only company to push back against Apple and Google’s fees for in-app purchases. Spotify, Basecamp and Telegram have complained, too. The US federal antitrust probe is taking a close look at Apple’s App Store policies, and Apple and the App Store are facing an antitrust investigation in the EU.