Kids will also soon be able to use their Fire tablets to broadcast a message to other Alexa devices in their home. A parent will have to approve the Alexa Announcements feature, which will become available in the next few weeks. Kids will just need to tap on the Announce icon on their home screen to broadcast a voice message. 

On top of that, Amazon has added hundreds more video titles aimed at kids aged 6-12. They include titles from the likes of Angry Birds, Lego, Transformers, Barbie and Carmen Sandiego, along with game playthroughs (aka let’s plays). The Amazon Kids home screen also includes quick access to iHeartRadio music stations.

Amazon Kids is free, while Kids+ costs $3/month for Prime members and $5/month for everyone else. The latter includes expanded access to audiobooks, Spanish-language media, books, shows, movies and games.

With the two year guarantee, Amazon says it’ll replace the device for free should anything happen to it. FreeTime Unlimited, if you’re not familiar, offers some 20,000 kid-friendly books, videos and apps. It works across multiple devices, so you have a backup when your kid wants to do something else. You can add it to your existing Prime subscription for $2.99 per month. Otherwise, it costs $4.99 per month. Amazon also has prepaid yearly options for families with either one or more children.

Amazon has also added a variety of new software features to keep kids reading. In addition to the Kindle’s built-in dictionary, the Kids Edition includes a feature called Word Wise that will automatically define any difficult words. The e-reader will turn any word a child lookups into a flashcard for later review. There are also achievement badges to earn, as well as more fun wallpapers than the ones that come standard with the company’s other Kindles. It’s also worth mentioning the Kids Edition is based on the Kindle update Amazon announced in March, so it includes an adjustable front light.

At $109.99, the Kindle Kids Edition is more expensive than the $89.99 Kindle but not as pricey as the $129.99 Paperwhite. The Kindle Kids Edition is available to pre-order starting today, and it will ship on October 30th. If you buy two of the e-readers at the same time, Amazon will give you 25 percent off the total price of the two products.