Just where these phones dominated is another matter. It won’t surprise you to hear that Apple ruled North America, taking all of the top five slots, and took two of the top spots in Europe. In most other places, though, it’s a Samsung planet. Samsung had the most top-five phones in Europe, Latin America, MEA (Middle East and Africa) and most of the Asia-Pacific area. The only place where Apple and Samsung failed to place was, unsurprisingly, China. Oppo, Vivo and Huawei led the pack in their home country.

While this does line up with market share estimates, it doesn’t completely reflect the market. Companies like Huawei and BBK (which owns Oppo, Vivo, Realme and OnePlus) often fare well, but their phone sales tend to be distributed across many models rather than a handful of favorites. Still, this showed the lack of variety in the market, and Counterpoint warned that there appeared to be “consolidation” where fewer and fewer phone makers enjoyed success. That’s a problem if you’re eager for phone choices, especially if you live in a place where one brand reigns supreme.

Also, as “protective global trade practices” increase and customers are increasingly reluctant to buy new high-priced phones, Samsung will “introduce more competitive A series models in the second half” to take advantage of interest in the midrange models. It already announced plans to bring the Galaxy A50 and a few others to the US, and if that pace increases then we’d expect to see more models like its A70 (pictured above) that puts many of the Galaxy S10’s features in a cheaper package. In an accompanying slide it specifically called out the Galaxy A80, which combines a motorized slide mechanism and rotating camera.

Similarly, it’s not expecting to see the TV market change much in the near future, but it will try to increase profits by pushing its latest technology: 8K. According to Samsung, it’s time to take the lead by “positioning QLED 8K TVs as mainstream TVs.” We’ll see if mainstream consumers are ready to bring that monster 98-inch Q900 set home.