At first, Disney’s decision to bring back Hocus Pocus may come off as a bit of a headscratcher. As Variety notes, the movie wasn’t exactly a box office smash back in 1993, earning only a modest $39 million on a budget of $28 million. Hocus Pocus also didn’t impress critics at the time, but in the years since the movie has developed a cult following — thanks in part to frequent Disney Channel airings.

As a sequel to a cult classic then, a new Hocus Pocus makes a lot of sense for Disney+. Despite its extensive back catalog, what’s likely to convince people to subscribe to the service and keep them there is original content, especially if it mines properties people are nostalgic about. With the slate of new movies and TV series coming to competitors like Apple TV+ and HBO Max, Disney needs to use every asset it can to stand out in a crowded field.