In 2018, several internet services decided to pull channels from Alex Jones and his Infowars setup, including YouTube and Apple’s App Store, but until now the company’s app remained available via the Google Play Store. While conspiracy theories and lawsuits from parents who said he’d lied about them and their children weren’t enough to earn Jones the boot, Wired reports that the final straw came after Jones published a video disputing quarantine and social distancing efforts meant to slow the spread of COVID-19.

Google and other companies have banded together to combat misinformation about the coronavirus pandemic, and in a statement a spokesperson said “Now more than ever, combating misinformation on the Play Store is a top priority for the team.” The only question left is why they waited so long to do something that seemed inevitable from the start.

“A big subject today at the White House Social Media Summit will be the tremendous dishonesty, bias, discrimination and suppression practiced by certain companies,” Trump tweeted. “We will not let them get away with it much longer.” While Trump didn’t mention Facebook and Twitter by name, it’s not hard to figure out who he was referring to by “them.” After all, he has continuously accused both companies of anti-conservative bias, going as far as to claim that Twitter was “shadow banning” members of the Republican party last year. That conspiracy theory, however, has been debunked. Repeatedly.

The company said it wasn’t hiding conservative figures on purpose from its search results and, once the issue was brought to its attention, it was quickly fixed. At the time, Twitter said the reason why the names of certain Republicans weren’t auto-populating in search, which is what Trump and others referred to as “shadow banning,” was simply a side-effect of a change it made to its “behavior-based” algorithms. Still, that hasn’t stopped Trump from going after Twitter. Just a couple of weeks ago, ahead of the so-called social media summit, he claimed that Twitter was keeping people from following him on the site.

A Trump tweet on a poster at the White House.

“If you look at Twitter, I have millions and millions of people on Twitter and it’s, you know, it’s a very good arm for me. It’s great social media. But they don’t treat me right,” said Trump in an interview with Fox News “And I know for a fact, I mean, a lot of people try and follow me and it’s very hard. I have so many people coming up that they say, ‘Sir, it’s so hard. They make it hard to follow.’ What they’re doing is wrong and possibly illegal. And a lot of things are being looked at right now.” In a meeting with Twitter CEO Jack Dorsey earlier this year, Trump reportedly spent a “significant portion” of it complaining about the service deliberately removing a number of his followers, something the company has said can happen as it purges bot and spam accounts.

But those explanations haven’t mattered to Trump. And his “Social Media Summit” was really just about continuing to push the rhetoric that Twitter and Facebook are anti-conservative. “Today, I am directing my Administration to explore all regulatory and legislative solutions to protect the free speech rights of ALL AMERICANS,” Trump said in a tweet after the event. “We hope to see more transparency, more accountability, and more FREEDOM!”

Among guests in attendance at the “Social Media Summit” were Ali Alexander, a right-wing figure who recently tweeted that 2020 presidential hopeful Senator Kamala Harris (CA) “is not an American Black” and blogger Jim Hoft from the Gateway Pundit, a site known for spreading hoaxes on the web. There was also Carpe Donktum, who describes himself as an “Eternally Sarcastic Memesmith specializing in the creation of memes to support President Donald J. Trump” and Millie Weaver, a reporter from Infowars, the site owned by far-right conspiracy theorist and social media-banned Alex Jones. Oh, and Diamond and Silk.

President Trump with social media personalities Diamond and Silk.

Interestingly, although most of the summit was spent discussing alleged censorship of conservatives by social media companies, none of the people who have actually been banned by Facebook or Twitter were there. Not Alex Jones. Not Louis Farrakhan. Not Laura Loomer. Not Paul Nehlen. Not Joseph Watson. Not Milo Yiannopoulos.

According to The Daily Beast, which spoke to a senior Trump administration official involved with the summit’s planning, apparently that would just be going too far: “What benefit would it be to anyone if Laura Loomer were in the same room with the president? Why on earth would we do that? We aren’t that stupid. Come on.” Based on that statement, it seems as if Trump’s team wants to champion the cause and throw its weight behind far-right extremists, yet doesn’t actually want to be seen with them.

With the 2020 presidential election looming, it’s clear that Trump is looking to rally his base, and he sees those individuals present at the “Social Media Summit” as internet allies who can help him do that. As The Washington Post reported, Trump was full of praise for the “journalists, influencers” and meme creators in attendance, who combined can reach hundreds of millions of people on Facebook, Instagram and Twitter. “Some of you are extraordinary,” Trump told them at the event. “The crap you think of is unbelievable.” That “crap” he’s referring to, of course, includes inflammatory tweets about his political opponents, videos full of misinformation and the spread of conspiracy theories.

In order to settle the suit, InfoWars has agreed to pay $15,000, $14,000 of which is profit from sales of the poster, plus an additional $1,000. Furie’s lawyers have said that the additional thousand will be donated to a conservation charity for frogs. InfoWars, too, is claiming this as a victory, with the supplements store saying that a $15,000 settlement is far cheaper than $2 million in damages Furie had reportedly asked for.

The move will also ban impersonations, not to mention Facebook events and groups promoting those subject to the bans. You can still talk about the banned individuals or share content involving them that doesn’t violate other terms of service.

Facebook argued in a statement to The Atlantic that this was in line with its earlier approach. “We’ve always banned individuals or organizations that promote or engage in violence and hate, regardless of ideology,” a spokesperson said. It just took a while to deliver these bans due to the “extensive” process of evaluating potential offenders.

These bans aren’t likely to halt the spread of their associated messages. It will prevent them from acting in an official capacity, though, and it also establishes some consistency. Facebook has been accused of letting prominent hatemongers persist even as it clamps down on others, particularly on Instagram. While this new ban won’t please some free speech advocates, it does clear up where Facebook stands on the subject.