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	<title>lenses &#8211; EFR Technology Group</title>
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		<title>Snapchat&#8217;s latest custom Lenses are designed for dancing videos</title>
		<link>https://www.efrtechgroup.com/tech/snapchats-latest-custom-lenses-are-designed-for-dancing-videos/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Fri, 14 Aug 2020 11:50:18 +0000</pubDate>
				<category><![CDATA[Ar]]></category>
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		<category><![CDATA[body tracking]]></category>
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					<description><![CDATA[[ad_1] Snap has updated its Lens Studio platform so artists and developers can create custom Lenses — the company’s term for AR experiences — that leverage full body tracking. Snapchat’s maker has created two templates, Full Body Triggers and Full Body Attachments, that can conjure up various effects based on what the user is doing [&#8230;]]]></description>
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<p>Snap has <a href="https://lensstudio.snapchat.com/news/" target="_blank" rel="noopener noreferrer">updated its Lens Studio platform</a> so artists and developers can create custom Lenses — the company’s term for AR experiences — that leverage full body tracking. Snapchat’s maker has created two templates, <a href="https://lensstudio.snapchat.com/templates/object/full-body-triggers/" target="_blank" rel="noopener noreferrer">Full Body Triggers</a> and <a href="https://lensstudio.snapchat.com/templates/object/full-body-attachments/" target="_blank" rel="noopener noreferrer">Full Body Attachments</a>, that can conjure up various effects based on what the user is doing inside the frame. As a tutorial video explains, these include toggling virtual objects, playing short pieces of animation and particle bursts. Before, developers could use <a href="https://lensstudio.snapchat.com/templates/object/skeletal/" target="_blank" rel="noopener noreferrer">a Skeletal template</a> to track eight points on the upper body. The new templates, meanwhile, can monitor 18 points including the user’s knees and ankles.</p>
<figure class="iframe-container"><iframe width="1280" height="720" src="https://www.youtube.com/embed/laYRWetiMao" allowfullscreen="false" frameborder="0" scrolling="no"></iframe></figure>
<p>There&#8217;s an obvious application for these new developer tools: dance videos. The genre has always been popular across various social platforms including YouTube and Instagram. TikTok&#8217;s monumental rise, however, and the ongoing coronavirus pandemic &#8212; which has forced many to stay indoors and find new ways to entertain themselves &#8212; has encouraged people to create even more body-grooving clips. It&#8217;s no surprise, therefore, that Snapchat wants to support the trend with new artist and developer tools. If you don’t want to download and learn Lens Studio, fear not: Snapchat has already released four creator-made Lenses &#8212; <a href="https://www.snapchat.com/unlock/?type=SNAPCODE&amp;uuid=89a0b133a6ab434286d43ad0ec965328&amp;metadata=01" target="_blank" rel="noopener noreferrer">Star Burst</a>, <a href="https://www.snapchat.com/unlock/?type=SNAPCODE&amp;uuid=fd1fa715c2774c2daf15b04ce766c2df&amp;metadata=01" target="_blank" rel="noopener noreferrer">Be You</a>, <a href="https://www.snapchat.com/unlock/?type=SNAPCODE&amp;uuid=e5253abc213949629c8e5de745bc70bb&amp;metadata=01" target="_blank" rel="noopener noreferrer">Alone</a> and <a href="https://www.snapchat.com/unlock/?type=SNAPCODE&amp;uuid=e1df1d98c7c64756bd55d19e99f5f3c7&amp;metadata=01" target="_blank" rel="noopener noreferrer">Be Happy</a> &#8212; that you can try right now in the app.</p>
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		<title>How to buy a mirrorless camera lens in 2020</title>
		<link>https://www.efrtechgroup.com/tech/how-to-buy-a-mirrorless-camera-lens-in-2020/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Fri, 28 Feb 2020 16:00:00 +0000</pubDate>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[canon]]></category>
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		<guid isPermaLink="false">https://www.efrtechgroup.com/how-to-buy-a-mirrorless-camera-lens-in-2020/</guid>

					<description><![CDATA[[ad_1] What are you shooting? Your camera likely came with a cheap kit lens, probably a zoom in the 24-70mm (35mm equivalent) range. However, most kit lenses are useless in low light and have mediocre image and build quality. So you should strongly consider supplementing it with at least one or two additional lenses. What [&#8230;]]]></description>
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<h3>What are you shooting?</h3>
<p>Your camera likely came with a cheap kit lens, probably a zoom in the 24-70mm (35mm equivalent) range. However, most kit lenses are useless in low light and have mediocre image and build quality. So you should strongly consider supplementing it with at least one or two additional lenses.</p>
<p>What to buy depends largely on what you&#8217;ll be shooting. For most photographers, a versatile, wide focal-range zoom will be your best bet. Portrait photographers will need a 50-85mm fixed (prime) lens that best flatters your subject.</p>
<p>Product photographers might consider a macro lens; architectural and landscape photographers need wide-angle zoom or fixed lenses and wildlife and sports shooters will be drawn to large, relatively fast telephoto (tele) fixed or zoom lenses. If you shoot a lot in low light, you&#8217;ll need a fast lens (f/2.8 or lower) with stabilization, and video shooters will need to consider things like focus breathing, manual focus and parfocal qualities (more on those shortly).</p>
<h3>Lens basics</h3>
<p><strong>Focal length and angle of view.</strong> The key feature of a lens is its focal length in millimeters. (Angle of view is much the same but takes into account the sensor size.) We often express focal length as a 35mm film camera equivalent so we can understand the relative angle of view for any camera. By that metric, lenses under 24mm are ultra-wide angle (or fish-eye, if there&#8217;s significant distortion), wide are between 24-35mm, standard are 35mm-70mm and telephoto lenses come in above that. Macro lenses, which capture very close subjects, are usually in the 35-100mm range.</p>
<p><strong>Prime vs. zoom.</strong> Zooms are more versatile and make it easier to frame your subjects without moving while primes generally offer better optics and low-light performance (speed) for the same price. That&#8217;s because there are optical compromises in zoom lenses that don&#8217;t exist with primes.</p>
<p><strong>Mount.</strong> Lenses are usually designed for specific brands (Nikon, Sony) and sensor sizes (full-frame, APS-C or Micro Four Thirds). Generally, lenses are a lot more expensive for full-frame cameras because there&#8217;s just more glass. Full-frame lenses for Canon, Sony and Nikon work just fine on their APS-C models, but you&#8217;ll be spending more money and using only a part of the lens. You can also stick APS-C lenses on full-frame Nikon and Sony cameras, but the image will be cropped and zoomed in. Generally, it&#8217;s best to buy lenses made specifically for your camera.</p>
<p><strong>F-stop or aperture.</strong> Faster lenses with wider apertures (openings) have lower f-stop numbers, (f/2.8 instead of f/4.0, for instance), indicating that they take in more light. They also let you create more bokeh, or blur, in the background to isolate the subject. As a rule, they cost a lot more than slower models. Cheaper kit lenses often have variable apertures, which change depending on the zoom level. For instance, Sony&#8217;s slowish full-frame FE 28-70mm OSS kit lens has a variable f-stop range of f/3.5-f/5.6 and <a target="_blank" href="https://www.bhphotovideo.com/c/product/1015472-REG/sony_sel2870_fe_28_70mm_f_3_5_5_6_oss.html" rel="noopener noreferrer">costs just $400</a>, the Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS model <a target="_blank" href="https://www.bhphotovideo.com/c/product/1008126-REG/sony_sel2470z_vario_tessar_t_fe_24_70mm.html" rel="noopener noreferrer">is $800</a> and the fixed-aperture FE 24-70mm f/2.8 GM lens will set you back <a target="_blank" href="https://www.bhphotovideo.com/c/product/1222774-REG/sony_sel2470gm_fe_24_70mm_f_2_8_gm.html" rel="noopener noreferrer">$2,200</a>.</p>
<p><strong>Autofocus (AF).</strong> If you buy an extremely fast camera, like Sony&#8217;s A9 II, you&#8217;ll want a lens that focuses just as quickly. Again, money helps here, as costly Canon RF, Fujinon, Nikon Z and Sony GM glass mostly offer great AF performance. That said, many cheap kit and prime lenses, like Nikon&#8217;s 35mm f/1.8 Z-mount, also pack solid autofocus systems. Cheaper lenses can have noisy autofocus, which is something that video shooters, especially vloggers who rely on AF, should keep in mind.</p>
<p><strong>Stabilization.</strong> Stabilization reduces hand and other camera movements (though not subject movement, obviously), letting you shoot with less light than you normally could. If you have certain mirrorless cameras like Nikon&#8217;s Z6 or Sony&#8217;s A7 III, they already have built-in stabilization (IBS). That means any lens you use, even manual focus models, will benefit from stabilization.</p>
<p>For other models, like the Canon EOS R or Fujifilm X-T3, though, you&#8217;ll need to get that feature from the lens. The key metric is how much extra speed you get (in f-stops) compared to having no stabilization. Many manufacturers claim as much as 7.5 stops of improvement (the Olympus O-MD E-M1 Mark III), but keep in mind that it won&#8217;t help on every shot. Even if your camera has IBS, you&#8217;ll still benefit from a lens that has it, as most IBS systems work in concert with the camera.</p>
<p><strong>Optical quality, bokeh and distortion.</strong> Most modern lenses, including kit models, are sharp enough for the average user. Better lenses, however, will remain sharp at wide-open apertures and toward the corners of the image with less vignetting or dark corners.</p>
<p>Higher-end models will also have better quality, softer-looking bokeh in the blurred parts of the image. As for distortion, it&#8217;s mostly an issue with zoom lenses, not primes, and modern mirrorless cameras will automatically remove it. Zoom lenses, especially cheaper models, are also more susceptible to chromatic aberration (CA), which causes blue or pink tones at the edges of objects in a photo.</p>
<p><strong>Handling, manual focus and other factors.</strong> Expensive zoom and prime lenses can be heavy, cramping your style for street or tourist photography. If you want to travel light, then, a pancake, light prime or a lightweight kit zoom lens will do the job best.</p>
<p>Though most photographers don&#8217;t need manual focus, it&#8217;s still important for videographers who rack (change focus) from one subject to another. Video pros will also want a lens with a lot of focus-ring travel for finer control and models that don&#8217;t breathe, or zoom, when you change focus. (Purpose-built cinematography lenses don&#8217;t breathe, but are expensive.) For zooms, videographers might need parfocal lenses that stay in focus when zooming &#8212; again, <a target="_blank" href="https://www.bhphotovideo.com/c/product/1118984-REG/tokina_tc_535c_50_135mm_t3_0_cinema_for.html" rel="noopener noreferrer">these tend to be costly</a>.</p>
<h3>Best budget standard prime lenses</h3>
<p>If you already have a kit zoom lens with your camera, the next step is to get at least one prime. Why? It will let you shoot sharp, distortion-free portraits or take street and travel shots with nice bokeh. You&#8217;ll also be able to shoot in bars, concerts and other low-light situations without cranking up the ISO and creating noisy images.</p>
<p>Luckily, this is fairly easy: Every brand has a cheap, fast, &#8220;nifty-fifty&#8221; prime that will take surprisingly nice shots. Sure, they&#8217;re plasticky and not as durable as higher-priced primes, but they&#8217;re also lighter, and thanks to modern manufacturing techniques, the optics are great.</p>
<p><strong>Sony APS-C mirrorless (E-mount)</strong></p>
<p><img decoding="async" alt="" src="https://www.efrtechgroup.com/wp-content/uploads/2020/02/How-to-buy-a-mirrorless-camera-lens-in-2020.jpeg"/></p>
<p>Sony&#8217;s own basic 50mm prime, the <a target="_blank" href="https://www.amazon.com/gp/product/B00EPWC30O/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">E 50mm F1.8 OSS</a>, is easy to recommend, even though, at $350, it costs a bit more than other basic primes . For that sum, however, you get a 75mm equivalent focal length, optical stabilization, great bokeh and decent build quality, though autofocus is a bit slow. For a wider field of view, another interesting option is the $275 <a target="_blank" href="https://www.amazon.com/gp/product/B0054I54JU/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">E 30mm f/3.5 Macro</a>. It offers the 35mm equivalent of a 45mm focal length, and you can do macro photography with stellar bokeh to boot.</p>
<p><strong>Sony full-frame FE</strong></p>
<p>Sony&#8217;s FE lenses are costly, so scale your expectations accordingly. I wouldn&#8217;t recommend Sony&#8217;s $200 <a target="_blank" href="https://www.amazon.com/gp/product/B01DLMD5O6/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">FE 50mm F/1.8</a> lens, as it has bad, noisy autofocus and mediocre build quality. That leaves just two options under $500. For $450, Sony&#8217;s <a target="_blank" href="https://www.amazon.com/gp/product/B00U29GN6O/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">FE 28mm F/2.0</a> lens is sharp and fast for a wide-angle lens (I own one) and has good bokeh. The other is the $500 <a target="_blank" href="https://www.amazon.com/gp/product/B01LC8GMV4/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">FE 50mm f/2.8 Macro</a>, which provides good image quality and close focusing, with the main drawback being slow autofocus. For one step further up, Sony&#8217;s $550 <a target="_blank" href="https://www.amazon.com/gp/product/B07XF2HBKK/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">FE 85mm f/1.8</a> lens is a superb portrait performer for the price.</p>
<p><strong>Canon full-frame mirrorless</strong></p>
<p><img decoding="async" alt="" src="https://www.efrtechgroup.com/wp-content/uploads/2020/02/1582906987_77_How-to-buy-a-mirrorless-camera-lens-in-2020.jpeg"/></p>
<p>This is still a short list that hasn&#8217;t changed since last year, as Canon only makes one relatively inexpensive prime lens. At $500, the <a target="_blank" href="https://www.bhphotovideo.com/c/product/1433714-REG/canon_rf_35mm_f_1_8_is.html" rel="noopener noreferrer">RF 35mm f/1.8 IS Macro STM</a> is a good, relatively fast lens with the added bonus of close Macro focusing.</p>
<p>Beyond that, you&#8217;ll need to get one of the three EF-EOS R adapters that start at $100. All work well, but the $200 <a target="_blank" href="https://www.amazon.com/gp/product/B07H4LRRRQ/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">control-ring adapter</a> adds the same control ring available on native lenses, and the $400 <a target="_blank" href="https://www.amazon.com/gp/product/B07H4CRLYF/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">drop-in filter-mount adapter</a> gives you the added bonus of a variable ND filter &#8212; very cool, especially for videographers.</p>
<p>If you have one of those installed, I&#8217;d recommend Canon&#8217;s <a target="_blank" href="https://www.amazon.com/gp/product/B00X8MRBCW/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">50mm f/1.8 STM</a> for $125. It&#8217;s the best-selling lens in the world and has great optics and fast and nearly silent autofocus, making it good for light video duty. If you have the need for more speed, consider the <a target="_blank" href="https://www.amazon.com/gp/product/B00009XVCZ/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">EF 50mm f/1.4 USM</a> lens, which provides fantastic bokeh and good night-shooting capability for a relatively paltry $350. If you&#8217;re OK buying secondhand, there&#8217;s a vibrant market in Canon EF lenses as well. You can often find excellent prime and zoom lenses at half the price of a new one.</p>
<p><strong>Canon APS-C mirrorless</strong></p>
<p>Over the last year, the lens availability for Canon&#8217;s EF-M system has improved fairly dramatically. As before, there are two relatively cheap options. The $250 <a target="_blank" href="https://www.amazon.com/gp/product/B01FFACQYW/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">EF-M 28mm f/3.5 Macro IS STM</a> is a good wide lens for close-ups and street photography while the $230 <a target="_blank" href="https://www.amazon.com/gp/product/B008NF8BRI/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">EF-M 22mm f/2 STM</a> gives you more speed and an even wider field of view.</p>
<p>However, since our 2019 lens guide, Canon has unveiled the <a target="_blank" href="https://www.amazon.com/gp/product/B07H4F65YR/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">EF-M 32mm f/1.4 STM</a> lens, giving you a fast portrait option for $480. And better still, late last year Sigma unveiled three EF-M primes: the <a target="_blank" href="https://www.amazon.com/gp/product/B07YM2NZ9X/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">16mm f/1.4 EF-M</a> for $449, $330 <a target="_blank" href="https://www.amazon.com/gp/product/B07YM1RWCF/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">30mm f/1.4</a> and $480 <a target="_blank" href="https://www.bhphotovideo.com/c/product/1510008-REG/sigma_351971_56mm_f_1_4_dc_dn.html" rel="noopener noreferrer">56mm f/1.4</a>. This gives you great choices in the wide, normal and portrait categories. The 30mm f/1.4 model is a particularly good buy at $140 less than Canon&#8217;s native lens.</p>
<p><strong>Nikon Z-mount (FX full-frame)</strong></p>
<p><img decoding="async" alt="" src="https://www.efrtechgroup.com/wp-content/uploads/2020/02/1582906987_472_How-to-buy-a-mirrorless-camera-lens-in-2020.jpeg"/></p>
<p>There&#8217;s still only one relatively cheap native prime in Nikon&#8217;s full-frame FX Z-mount lineup, the $600 <a target="_blank" href="https://www.amazon.com/gp/product/B07GQ6FR5F/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Nikkor Z 50mm f/1.8 S</a>. While still a bit expensive, it&#8217;s incredibly sharp and free of chromatic aberration and other artifacts. The good news is that Nikon has launched some more premium Z-mount primes, but more on those shortly.</p>
<p>You&#8217;re not stuck with just the Z-mount lenses. Using the <a target="_blank" href="https://www.amazon.com/gp/product/B07GPJ1ZR3/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">FTZ lens adapter</a>, which costs $250 but is currently shipping for free with Z6 and Z7 cameras, you can use any of Nikon&#8217;s DSLR lenses. As with Z-mount APS-C, I&#8217;d highly recommend the $200 <a target="_blank" href="https://www.amazon.com/gp/product/B004Y1AYAC/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">AF-S Nikkor 50mm f/1.8G</a> as a must-have cheap prime lens.</p>
<p><strong>Nikon Z-mount (DX APS-C)</strong></p>
<p>There have been some big changes in Nikon&#8217;s full-frame Z-mount lineup. The biggest one is the addition of the APS-C mirrorless DX Z-mount system with the introduction of the Z50 camera. Unlike with Canon&#8217;s completely separate EF-M APS-C and full-frame RF mounts, you can put DX Z-mount APS-C lenses on FX Z-mount full-frame cameras and vice versa.</p>
<p>Since the DX Z-mount system is all new, there are only two lenses available so far, and both are zooms. As such, if you want a prime, you&#8217;ll need to get the FTZ lens adapter and use either DX or FX lenses. The best budget option in that case is Nikon <a target="_blank" href="https://www.amazon.com/gp/product/B001S2PPT0/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">AF-S DX Nikkor 35mm f/1.8G</a> (53mm equivalent), available for about $180. In the portrait lens category, I&#8217;d choose Nikon&#8217;s famous $200 &#8220;nifty-fifty&#8221; <a target="_blank" href="https://www.amazon.com/gp/product/B004Y1AYAC/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">AF-S Nikkor 50mm f/1.8G</a> (FX mount) lens. It&#8217;s sharp and focuses quickly and silently. The drawback is the build quality, which is plasticky and not too durable.</p>
<p><strong>Panasonic L-Mount (full-frame)</strong></p>
<p><img decoding="async" alt="" src="https://www.efrtechgroup.com/wp-content/uploads/2020/02/How-to-buy-a-mirrorless-camera-lens-in-2020.jpg"/></p>
<p>Panasonic is the latest company to tackle the full-frame camera market, so it has yet to catch up with rivals in terms of lens launches. As it stands now, there are three zooms and just a single prime available, though luckily, Sigma (part of the L-Mount alliance) has some lenses, too.</p>
<p>As a &#8220;starter&#8221; lens, you could consider the $1,300 <a target="_blank" href="https://www.amazon.com/gp/product/B07N83WBTF/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Lumix S 24-105mm f/4 Macro OIS</a> or the $1,500 <a target="_blank" href="https://www.bhphotovideo.com/c/product/1513256-REG/panasonic_s_r1635_lumix_s_pro_16_35mm.html" rel="noopener noreferrer">Lumix S Pro 16-35mm f/4</a> for a wider-angle model. If you can afford it, though, the lens to get is the <a target="_blank" href="https://www.amazon.com/gp/product/B07ZZQ3DCC/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Lumix S Pro 70-200mm f/2.8 OIS</a> model, which delivers speed, sharpness and versatility for $2,600. On the wide angle side, I&#8217;d recommend Sigma&#8217;s $1,400 <a target="_blank" href="https://www.amazon.com/gp/product/B07V49L2XG/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">14-24mm f/2.8 DN Art</a>, which is fast and has beautiful optics, while being exceptionally light compared to similar DSLR lenses.</p>
<p>There&#8217;s just a single Panasonic option on the prime side: the <a target="_blank" href="https://www.amazon.com/gp/product/B07N84VZ4Z/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Lumix S Pro 50mm f/1.4 lens</a>. I found it to be incredibly sharp while using the S1R, and it also delivers dreamy full-frame bokeh. The downsides are the $2,300 price tag and massive weight. If that&#8217;s too rich, Sigma&#8217;s <a target="_blank" href="https://www.bhphotovideo.com/c/product/1463169-REG/sigma_50mm_f_1_4_dg_hsm.html" rel="noopener noreferrer">50mm f/1.4 DG HSM Art lens for Leica L</a> also delivers those things, but at a considerably cheaper $950. The drawback is an autofocus system that&#8217;s a bit slow and noisy. Meanwhile, for maximum speed, Sigma also built the $1,500 <a target="_blank" href="https://www.bhphotovideo.com/c/product/1492967-REG/sigma_341969_35mm_f_1_2_dg_dn.html" rel="noopener noreferrer">35mm f/1.2 Art</a> lens ideal for portraits and videography, thanks to an aperture de-click switch and defocus button. Just keep in mind that it&#8217;s very heavy. If you need a lighter (and cheaper) 35mm lens, Sigma also offers the <a target="_blank" href="https://www.bhphotovideo.com/c/product/1463167-REG/sigma_35mm_f_1_4_dg_hsm.html" rel="noopener noreferrer">35mm f/1.4 Art DG HSM</a> lens for $700.</p>
<p><strong>Micro Four Thirds</strong></p>
<p>By a fairly wide consensus, Panasonic&#8217;s $150 <a target="_blank" href="https://www.amazon.com/gp/product/B014RD6RC0/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Lumix G 25mm F1.7 ASPH</a> is the best budget standard prime you can get for Micro Four Thirds mirrorless cameras. With a 50mm equivalent focal length, it&#8217;s not only faster than most nifty-fifty lenses but also sharper. As with most lenses in this category, it&#8217;s a bit fragile, though. For a bit more money (and speed), Sigma&#8217;s <a target="_blank" href="https://www.bhphotovideo.com/c/product/1234026-REG/sigma_302963_30mm_f_1_4_dc_dn.html" rel="noopener noreferrer">30mm f/1.4 DC DN</a> lens costs just $290. If you want to go wider, check out the $400 Olympus <a target="_blank" href="https://www.amazon.com/gp/product/B00CI3R4VU/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">M.Zuiko Digital 17mm f/1.8</a> lens. It&#8217;s small, light, sharp and well built, with the main drawback being some vignetting at f/1.8.</p>
<p><strong>Fujifilm X Series</strong></p>
<p><img decoding="async" alt="" src="https://www.efrtechgroup.com/wp-content/uploads/2020/02/1582906987_31_How-to-buy-a-mirrorless-camera-lens-in-2020.jpeg"/></p>
<p>Fujifilm has arguably the most consistent lens lineup in terms of quality, but it doesn&#8217;t have any super-cheap models. The least expensive prime is the $400 <a target="_blank" href="https://www.amazon.com/gp/product/B016S28I4S/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Fujinon XF 35mm f/2 R WR</a>. That&#8217;s a lot for a nifty fifty (53mm equivalent), but the optical quality is excellent, and it&#8217;s built like a tank. For a bit more ($450), Fujifilm&#8217;s portrait <a target="_blank" href="https://www.amazon.com/gp/product/B01MS6WINK/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">50mm f/2 R WR</a> lens is well regarded for edge-to-edge sharpness.</p>
<h3>Step-up zoom and prime lenses</h3>
<p>If you have more cash to burn, it&#8217;s time to step up from your kit lens to a better zoom. For most folks, the best way to go is to get a fixed-aperture zoom with a range somewhere between 24mm and 105mm. Another option is to go more extreme, with telephoto or wide-angle range zooms or models that can cover the entire gamut. Let&#8217;s look at the best of those.</p>
<p>If you&#8217;re into portraits or high-end video work, you might also need something more than a cheap prime. Assuming you&#8217;ve got the budget (some of these lenses are up there in price) these models could help you take your photography to another level.</p>
<p><strong>Sony</strong></p>
<p><img decoding="async" alt="" src="https://www.efrtechgroup.com/wp-content/uploads/2020/02/How-to-buy-a-mirrorless-camera-in-2020.jpeg"/></p>
<p>Sony&#8217;s full-frame <a target="_blank" href="https://www.amazon.com/gp/product/B01BESQYJW/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">FE 24-70mm f/2.8 GM</a> zoom is highly desirable, but it&#8217;s sure expensive at $2,200. Instead, why not consider Sony&#8217;s new <a target="_blank" href="https://www.amazon.com/gp/product/B07X7KL6JM/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">24-105mm f/4.0 G OSS</a> zoom, which costs $1,200? While a stop slower, it&#8217;s lighter, smaller, has better range and is weather-proof to boot. Sony APS-C users, meanwhile, should look at the <a target="_blank" href="https://www.amazon.com/gp/product/B00ENZRQH8/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">18-105mm f/4 OSS</a> model for $600. For a more extreme zoom, consider the Sony <a target="_blank" href="https://www.amazon.com/gp/product/B00U29GNC8/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">FE 24-240mm f/3.5-6.3</a> ($950) full-frame lens or the (27-300mm equivalent) <a target="_blank" href="https://www.amazon.com/gp/product/B00836H2DQ/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">18-200mm f/3.5-6.3 OSS</a> ($750) model for E-mount.</p>
<p>Sony (and finally, other brands) have some stunning step-up primes for both full-frame FE and APS-C E-mount, too. Sony&#8217;s <a target="_blank" href="https://www.bhphotovideo.com/c/product/1380864-REG/sony_planar_t_fe_50mm.html" rel="noopener noreferrer">Zeiss Planar T* FE 50mm f/1.4 ZA</a> lens costs a lot at $1,400, but has beautiful bokeh and is extremely sharp in the corners, even wide open. If you&#8217;re looking for an APS-C E-mount lens, your best option might come from another brand: Sigma. Its $650 <a target="_blank" href="https://www.amazon.com/gp/product/B07B9VNL8H/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">35mm f/1.4 Art DG HSM</a> lens has a 50mm equivalent focal length and delivers speeds, great bokeh and very sharp photos.</p>
<p><strong>Canon</strong></p>
<p><img decoding="async" alt="" src="https://www.efrtechgroup.com/wp-content/uploads/2020/02/1582906987_895_How-to-buy-a-mirrorless-camera-lens-in-2020.jpeg"/></p>
<p>Again, your choices are a bit limited here, but if you&#8217;re not cash poor, they&#8217;re all excellent. Canon&#8217;s <a target="_blank" href="https://www.amazon.com/gp/product/B07H4F64XL/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">RF 28-70mm f/2L USM</a> is one of the best and fastest normal zooms on the market, with incredible sharpness and color reproduction, even wide open. The only drawbacks are the weight, lack of stabilization and breathtaking $3,000 price tag. On the prime side, Canon&#8217;s <a target="_blank" href="https://www.amazon.com/gp/product/B07H4G9ZKW/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">RF 50mm f/1.2L USM</a> and all new <a target="_blank" href="https://www.amazon.com/gp/product/B07RB7SHD7/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">85mm f/1.2L USM</a> are incredibly sharp lenses with speed and great bokeh for $2,300 and $2,700, respectively. If you&#8217;re looking for a wider zoom range, the <a target="_blank" href="https://www.amazon.com/gp/product/B07WFQYJYP/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">RF 15-35mm f/2.8 L IS USM</a> delivers excellent speed for $2,300, while the all-new $2,700 <a target="_blank" href="https://www.bhphotovideo.com/c/product/1510031-REG/canon_rf_70_200mm_f_2_8l_is.html" rel="noopener noreferrer">RF 70-200mm f/2.8L IS USM</a> does the same for telephoto.</p>
<p>If you&#8217;d rather use an F-mount lens with an adapter, I&#8217;d recommend the more expensive <a target="_blank" href="https://www.amazon.com/gp/product/B0076BNK30/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">24-70mm f/2.8 L II</a> lens over the <a target="_blank" href="https://www.amazon.com/gp/product/B01KURGS9O/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">24-105mm f/4.0 L II</a> lens. Sure, at $1,600, it&#8217;s a good $500 more than the f/4.0 model. But it&#8217;s sharper and more contrasty than nearly any other midrange zoom, and it has fast and accurate autofocus. The Canon <a target="_blank" href="https://www.amazon.com/gp/product/B07DFSNT1D/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">70-200mm f/4L II</a> ($1,300) offers a nice blend of reach and speed for sports and wildlife photography.</p>
<p><strong>Nikon</strong></p>
<p><img decoding="async" alt="" src="https://www.efrtechgroup.com/wp-content/uploads/2020/02/1582906987_625_How-to-buy-a-mirrorless-camera-lens-in-2020.jpeg"/></p>
<p>Nikon has drastically boosted its range of Nikkor Z-mount lenses and while they&#8217;re not as fast as Canon&#8217;s models, they&#8217;re certainly more affordable. Your best zoom option for speed and quality is the new $2,600 <a target="_blank" href="https://www.amazon.com/gp/product/B083K3C5P2/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Nikkor Z 70-200mm</a> f/2.8 VR S lens, which is now available on pre-order. If that&#8217;s a bit too rich, Nikon also offers the $2,300 <a target="_blank" href="https://www.amazon.com/gp/product/B07NLQ46M2/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Nikkor Z 24-70mm f/2.8 S</a> without built-in stabilization. Nikon also recently launched the $1,300 <a target="_blank" href="https://www.amazon.com/gp/product/B07MS6299X/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Nikkor Z 14-30mm f/4 S</a> wide angle, which looks like a must-have for landscape and architectural Z6 or Z7 owners. If you&#8217;re looking for something more in the budget range, the $900 <a target="_blank" href="https://www.amazon.com/gp/product/B084QP747Q/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Nikkor Z 24-200mm f/4.-6.3 VR</a> lens isn&#8217;t as fast, but it&#8217;s cheaper and has a wider zoom range. Rounding out the list is the <a target="_blank" href="https://www.amazon.com/gp/product/B07GPX4HK5/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">24-70mm f/4 S</a> zoom, essentially Nikon&#8217;s Z-mount kit lens, which costs $1,000.</p>
<p>For DX Z-mount APS-C cameras, Nikon has two options: the $350 <a target="_blank" href="https://www.bhphotovideo.com/c/product/1511297-REG/nikon_20085_nikkor_z_dx_50_250mm.html" rel="noopener noreferrer">Nikkor DX 50-250 f/4.5-6.3</a> lens and the tiny $300 <a target="_blank" href="https://www.bhphotovideo.com/c/product/1511296-REG/nikon_20084_z_dx_16_50mm_f_3_5_6_3.html" rel="noopener noreferrer">Nikkor DX 16-50mm f/3.5-6.3</a> zoom. Neither of those lenses is what I&#8217;d call step-up, but they&#8217;re all you&#8217;ve got for now.</p>
<p>There are still no APS-C primes for Nikon&#8217;s Z-mount, so we&#8217;ll focus on full-frame for this category. Last year, all Nikon had was the $850 <a target="_blank" href="https://www.amazon.com/gp/product/B07GPVJ6HG/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Z 35mm f/1.8 S</a> lens, a smallish, tack-sharp model that&#8217;s good for street and tourism photography. Since then, Nikon has added no less than five new primes. Those include the <a target="_blank" href="https://www.amazon.com/gp/product/B084QPDT1H/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Z 20mm f/1.8 S</a> ($1,050 on pre-order) for landscapes and architectural work, the $1,000 <a target="_blank" href="https://www.amazon.com/gp/product/B07W86M8FG/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">24mm f/1.8 S</a> ideal for landscapes and video, the $800 <a target="_blank" href="https://www.amazon.com/gp/product/B07VQWGNHR/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">85mm f/1.8</a> portrait lens and the $600 <a target="_blank" href="https://www.amazon.com/gp/product/B07GQ6FR5F/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">50mm f/1.8 S</a> normal wide. Oh, and let&#8217;s not forget the borderline ludicrous <a target="_blank" href="https://www.bhphotovideo.com/c/product/1511298-REG/nikon_20086_nikkor_z_58mm_f_0_95.html" rel="noopener noreferrer">58mm f/0.95 S Noct</a>, a manual focus lens with &#8220;bokeh beyond belief&#8221; that costs a cool $8,000.</p>
<p>If you&#8217;d rather use the adapter, Nikon&#8217;s $1,450 <a target="_blank" href="https://www.amazon.com/gp/product/B000VDCT3C/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">24-70mm f/2.8G</a> lens is your best pick. It&#8217;s sharp and solidly built, and it&#8217;s much less expensive than the $1,900 <a target="_blank" href="https://www.amazon.com/gp/product/B013D1BMFE/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">24-70mm f/2.8E</a> model. It&#8217;s missing vibration reduction (stabilization) and has a steep price, but that&#8217;s not an issue for the Z6 and Z7, which have in-body stabilization. For something more extreme, consider the $850 <a target="_blank" href="https://www.amazon.com/gp/product/B003ZSHNEA/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Nikkor 28-300mm f/3.5-5.6G</a> lens, a great option for fledgling sports photographers.</p>
<p><strong>Fujifilm X Series</strong></p>
<p><img decoding="async" alt="" src="https://www.efrtechgroup.com/wp-content/uploads/2020/02/1582906987_441_How-to-buy-a-mirrorless-camera-lens-in-2020.jpeg"/></p>
<p>If you&#8217;re on a budget, the <a target="_blank" href="https://www.amazon.com/gp/product/B0092MD6S0/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Fujinon 18-55mm f/2.8-4 OIS</a> ($700) has great optics, is lightweight and features image stabilization. If you have the budget and don&#8217;t want to compromise, however, choose the <a target="_blank" href="https://www.amazon.com/gp/product/B00RSQTDMA/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">16-55mm f/2.8</a> ($1,200) model with even better optics, weather sealing and great bokeh. As for a good travel lens with a wide zoom range, consider the <a target="_blank" href="https://www.bhphotovideo.com/c/product/1058622-REG/fujifilm_16432853_xf_18_135mm_f_3_5_5_6_r.html" rel="noopener noreferrer">Fujinon 18-135mm f/3.5-5.6 OIS</a> ($900) for its versatility and awesome, weather-sealed build. However, if you want a constant aperture zoom with slightly less telephoto range, Fujifilm&#8217;s brand-new <a target="_blank" href="https://www.amazon.com/gp/product/B07TWYSHYB/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">XF 16-80mm f/4 R OIS WR lens</a> is a good deal at $800. If you want something more extreme, Fujifilm&#8217;s <a target="_blank" href="https://www.amazon.com/gp/product/B019Y5UBT6/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Fujinon XF 100-400mm f/4.5-5.6R LM OIS</a> has superb optics and a long reach for $1,900.</p>
<p>If you need a standard wide prime with a bit more speed, Fujifilm&#8217;s <a target="_blank" href="https://www.amazon.com/gp/product/B00EZ8BEXK/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">XF 23mm f/1.4 R</a> lens gives you the same focal range as the X100V, but with a lot more speed for $900. In the standard wide and portrait categories, you&#8217;ll need to spend $600 for the <a target="_blank" href="https://www.amazon.com/gp/product/B006UL00R6/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">XF 35mm f/1.4</a> and $1,000 for the <a target="_blank" href="https://www.amazon.com/gp/product/B00HK8Z9AG/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">XF 56mm f/1.2</a>, both of which are optically excellent.</p>
<p>To go even wider, Fujifilm has the <a target="_blank" href="https://www.amazon.com/gp/product/B00W6VZLFA/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">XF 16mm f/1.4 R WR</a> lens for $1,000. If you need the fastest telephoto possible, Fujifilm also recently launched the <a target="_blank" href="https://www.bhphotovideo.com/c/product/1424734-REG/fujifilm_16586343_xf_200mm_f_2_ois.html" rel="noopener noreferrer">XF 200mm f/2 R LM OIS WR</a> lens that you can get with a 1.4x teleconverter for $6,000.</p>
<p><strong>Micro Four Thirds</strong></p>
<p><img decoding="async" alt="" src="https://www.efrtechgroup.com/wp-content/uploads/2020/02/1582906987_946_How-to-buy-a-mirrorless-camera-lens-in-2020.jpeg"/></p>
<p>I used the Olympus <a target="_blank" href="https://www.amazon.com/gp/product/B00EY3YGBS/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">M.Zuiko Digital ED 12-40mm f/2.8 PRO</a> lens when I tested Panasonic&#8217;s GH5s, and dang, is it good. For $850, you get a midrange 24-80mm equivalent zoom with outstanding sharpness, speed and build quality. Need more range? Consider Panasonic&#8217;s $900 <a target="_blank" href="http://bhphotovideo.com/c/product/1304869-REG/panasonic_h_hsa35100_lumix_g_x_vario.html" rel="noopener noreferrer">Lumix G X Vario 35-100mm f/2.8 II POWER O.I.S.</a>, which gives you speed, excellent image quality and a solid build, all in a relatively small and lightweight body.</p>
<p>For a good prime lens, take a look at Panasonic&#8217;s <a target="_blank" href="https://www.amazon.com/gp/product/B0055N2L22/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=buyersguide2020-20&amp;language=en_US" rel="noopener noreferrer">Leica DG Summilux 25mm f/1.4 ASPH</a>. It&#8217;s a normal range lens that&#8217;s fast and sharp, but costs just $630. If you really want to up your game, though, try the $1,150 Olympus <a target="_blank" href="https://www.bhphotovideo.com/c/product/1366997-REG/olympus_v311090bu000_m_zuiko_digital_ed_45mm.html" rel="noopener noreferrer">M.Zuiko 45mm f/1.2 PRO</a> portrait lens with dreamy bokeh and speed to burn for low-light situations.</p>
<h3>Wrap-up</h3>
<p>Since Panasonic, Canon and Nikon have all launched new cameras of late, they&#8217;re starting to hit their stride when it comes to lenses, too. That makes for a lot of new models to explore, and we&#8217;ve just touched on a fraction of them here. The key is to figure out what you want to shoot and buy the best lens you can afford to do that.</p>
<p>For more information and detailed tests, check out <a target="_blank" href="https://www.switchbacktravel.com" rel="noopener noreferrer">Switchback Travel</a>, which offers detailed lens reviews and great roundup lists. <a target="_blank" href="https://kenrockwell.com" rel="noopener noreferrer">Ken Rockwell&#8217;s site</a> is also worth a look, thanks to the detailed and up-to-date reviews of nearly every lens on the market. Other good lens-review sites include <a target="_blank" href="https://www.dpreview.com" rel="noopener noreferrer">Digital Photography Review</a>, <a target="_blank" href="https://www.dxomark.com/" rel="noopener noreferrer">DxOMark</a> and <a target="_blank" href="https://www.the-digital-picture.com/" rel="noopener noreferrer">The Digital Picture</a>. Finally, if you still can&#8217;t decide, rent the lens you&#8217;re thinking of buying from a site like <a target="_blank" href="https://www.lensrentals.com" rel="noopener noreferrer">Lensrentals.com</a>.</p>
<p><span class="t-meta c-gray-4">Images: Brett Putman/Steve Dent for Engadget</span></p>
</p></div>
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<br /><a href="https://www.engadget.com/2020/02/28/mirrorless-camera-lens-buying-guide/">Source link </a></p>
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		<title>Snapchat&#8217;s latest AR filters turn the floor into lava</title>
		<link>https://www.efrtechgroup.com/tech/snapchats-latest-ar-filters-turn-the-floor-into-lava/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Thu, 20 Feb 2020 08:00:00 +0000</pubDate>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[lens]]></category>
		<category><![CDATA[lenses]]></category>
		<category><![CDATA[machine learning]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[snap]]></category>
		<category><![CDATA[snapchat]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tech]]></category>
		<guid isPermaLink="false">https://www.efrtechgroup.com/snapchats-latest-ar-filters-turn-the-floor-into-lava/</guid>

					<description><![CDATA[[ad_1] The filters build on the effects from Lenses like Baby and Time Machine. Yes, you&#8217;ll probably only use them sparingly &#8212; say, to portray a place as a literal hellscape. They do show how advanced phone-based augmented reality has become, though. They also give Snapchat something else it can lord over Instagram, at least [&#8230;]]]></description>
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<p>The filters build on the effects from Lenses like Baby and <a href="https://www.engadget.com/2019-11-21-snapchats-lens-time-machine-aging-selfie.html">Time Machine</a>. Yes, you&#8217;ll probably only use them sparingly &#8212; say, to portray a place as a literal hellscape. They do show how advanced phone-based augmented reality has become, though. They also give Snapchat something else it can lord over Instagram, at least until its social media rival decides to <a href="https://www.engadget.com/2019-10-08-instagram-camera.html">counter the feature</a>.</p>
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<br /><a href="https://www.engadget.com/2020/02/20/snapchat-ground-lenses-floor-is-lava/">Source link </a></p>
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		<title>Form&#8217;s Swim Goggles display heart rate data in the pool</title>
		<link>https://www.efrtechgroup.com/tech/forms-swim-goggles-display-heart-rate-data-in-the-pool/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Tue, 03 Sep 2019 04:01:00 +0000</pubDate>
				<category><![CDATA[app]]></category>
		<category><![CDATA[Ar]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[form]]></category>
		<category><![CDATA[gadgetry]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[heart rate]]></category>
		<category><![CDATA[heart rate monitor]]></category>
		<category><![CDATA[lenses]]></category>
		<category><![CDATA[medicine]]></category>
		<category><![CDATA[oh1]]></category>
		<category><![CDATA[oh1+]]></category>
		<category><![CDATA[polar]]></category>
		<category><![CDATA[sensor]]></category>
		<category><![CDATA[software update]]></category>
		<category><![CDATA[swim]]></category>
		<category><![CDATA[swim goggles]]></category>
		<category><![CDATA[swimming]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[tracking]]></category>
		<category><![CDATA[Wearables]]></category>
		<guid isPermaLink="false">https://www.efrtechgroup.com/forms-swim-goggles-display-heart-rate-data-in-the-pool/</guid>

					<description><![CDATA[[ad_1] Swimmers will be able to view their heart rate in their line of sight, thanks to the Swim Goggles&#8217; augmented reality capabilities and the tiny, see-through display inside one of the lenses. The Polar sensors will attach to the goggles via a strap and sit against the swimmer&#8217;s temple. Data will be transmitted wirelessly, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
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<p>Swimmers will be able to view their heart rate in their line of sight, thanks to the Swim Goggles&#8217; augmented reality capabilities and the tiny, see-through display inside one of the lenses. The Polar sensors will attach to the goggles via a strap and sit against the swimmer&#8217;s temple. Data will be transmitted wirelessly, and in real time, to the Swim Goggles. Data from completed swims will sync to the Form Swim App, which will match heart rate data with metrics like split times, stroke rates, pace and calories.</p>
<p>Heart rate tracking is extremely important to swimmers, especially when they&#8217;re doing splits. For the first time, swimmers will be able to see that data as they swim, without pausing or leaving the pool. &#8220;By adding it to the arsenal of metrics that our goggles already deliver, we&#8217;ll empower serious swimmers to make their training even smarter and more purposeful,&#8221; Form&#8217;s founder and CEO Dan Eisenhardt said.</p>
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<br /><a href="https://www.engadget.com/2019/09/03/form-swim-goggles-polar-heart-rate-tracking/">Source link </a></p>
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		<title>The best lenses for Nikon Z mount</title>
		<link>https://www.efrtechgroup.com/tech/the-best-lenses-for-nikon-z-mount/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Fri, 17 May 2019 17:00:00 +0000</pubDate>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[lenses]]></category>
		<category><![CDATA[nikkor]]></category>
		<category><![CDATA[nikon]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[z mount]]></category>
		<guid isPermaLink="false">https://www.efrtechgroup.com/the-best-lenses-for-nikon-z-mount/</guid>

					<description><![CDATA[[ad_1] If you’ve decided to pick up the FTZ Mount Adapter, or got one for free with your Nikon Z6 or Z7, there are some great bargains to be found. The $225 AF-S Nikkor 50mm f/1.8G is a must-have cheap prime lens. Sure, it’s a bit plasticky, but it&#8217;s sharp and focuses quickly and silently. [&#8230;]]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
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<p>If you’ve decided to pick up the FTZ Mount Adapter, or got one for free with your Nikon Z6 or Z7, there are some great bargains to be found. The $225 AF-S Nikkor 50mm f/1.8G is a must-have cheap prime lens. Sure, it’s a bit plasticky, but it&#8217;s sharp and focuses quickly and silently. If you&#8217;re in the market for a portrait lens, though, you should consider the Nikon 85mm f/1.8 model, which offers more performance than you&#8217;d expect for the $450 or so asking price. Really, though, with the adapter in hand you now have hundreds of lenses to pick from, many of which can be found second-hand on the cheap. Get exploring!</p>
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<br /><a href="https://www.engadget.com/2019/05/17/the-best-lenses-for-nikon-z-mount/">Source link </a></p>
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		<title>The best lenses for Fujifilm X mount</title>
		<link>https://www.efrtechgroup.com/tech/the-best-lenses-for-fujifilm-x-mount/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Mon, 13 May 2019 14:30:00 +0000</pubDate>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[fujifilm]]></category>
		<category><![CDATA[fujifilm x mount]]></category>
		<category><![CDATA[fujinon]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[lenses]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[portraits]]></category>
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		<guid isPermaLink="false">https://www.efrtechgroup.com/the-best-lenses-for-fujifilm-x-mount/</guid>

					<description><![CDATA[[ad_1] The Fujinon XF 35mm F2 R WR lens is Fujifilm&#8217;s take on the nifty fifty, a solid portrait lens that won&#8217;t break the bank. It&#8217;s super sharp, small, light, weather-resistant and focuses extremely quickly. At $400, you&#8217;ll struggle to find a better lens for an X-Series camera. If you&#8217;re seriously into portrait photography, the [&#8230;]]]></description>
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<p>The Fujinon XF 35mm F2 R WR lens is Fujifilm&#8217;s take on the nifty fifty, a solid portrait lens that won&#8217;t break the bank. It&#8217;s super sharp, small, light, weather-resistant and focuses extremely quickly. At $400, you&#8217;ll struggle to find a better lens for an X-Series camera. If you&#8217;re seriously into portrait photography, the older $600 35mm lens has superior bokeh and is a stop faster, but it has loud, slow autofocus and no weatherproofing. </p>
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		<title>The best lenses for Sony FE mount</title>
		<link>https://www.efrtechgroup.com/tech/the-best-lenses-for-sony-fe-mount/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Wed, 08 May 2019 15:31:00 +0000</pubDate>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[lenses]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[sony fe mount]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[zoom lens]]></category>
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					<description><![CDATA[[ad_1] Sony designed the G Master lenses with its full-frame mirrorless cameras in mind, and if you’re going to want any glass for an A7III or A9, the Sony 16-35mm FE 16-35mm f/2.8 GM is a great place to start. Sure, it’s $2,200, but this wide-angle lens is perfect for photographers who want to take [&#8230;]]]></description>
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<p>Sony designed the G Master lenses with its full-frame mirrorless cameras in mind, and if you’re going to want any glass for an A7III or A9, the Sony 16-35mm FE 16-35mm f/2.8 GM is a great place to start. Sure, it’s $2,200, but this wide-angle lens is perfect for photographers who want to take wide, closeup shots. The f/2.8 aperture will ensure you get great bokeh effect, aka a perfectly blurred background, and you also won’t have to worry about the edges around your shots not being perfectly rendered. </p>
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