The attachment sits just above the goggles of the Oculus Rift S, allowing the nine EEG electrodes to make contact with the user’s forehead. It looks like a natural fit — the video shows the user dodging some enemy fire in a VR game and the unit doesn’t wobble at all. The Oculus Rift S version seems to have some simple modifications from the currently available HTC Vive edition of the Looxid Link so that it better conforms to the shape of the goggles. The Vive versions cost $300, and while there’s currently no price or release date for the unit, Looxid promises more details in a few weeks. The company planned to announce the product at SXSW before the event was cancelled.

While the Looxid Link may seem like a gaming accessory at first glance — and it could certainly be used to modify a game based on the player’s emotions — the company hopes that businesses and healthcare providers leverage the brain-sensing technology, too. For example, a car manufacturer could have focus group members wear a Looxid Link to get a more objective reaction to a product. Therapists could use the VR add-on to create a less stressful take on exposure therapy while also better understanding the patient’s reactions. It seems like these ideas could take a while to catch on, but by integrating its product with several popular VR headsets, Looxid Labs is making it easier for developers and researchers to take the first steps toward creating new applications.