YouTubers created videos about trees to promote TeamTrees, leading over 500,000 viewers to donate to the cause. While most donations were about $5, Elon Musk donated $1 million. He even changed his Twitter handle to @Treelon to draw attention to TeamTrees. The Arbor Day Foundation will begin planting the trees next month and will have all 20 million of them planted by the end of 2022.

TeamTrees acknowledges that these 20 million trees won’t curb climate change, but asserts that it will serve as a sign that people do care about the environment. “Solutions are all around us and it’s time to get to work. This is just the beginning,” says Matt Fitzgerald, Campaign Director of TeamTrees. The campaign’s success is also a sign of how influential YouTube stars can be and how they can leverage that clout beyond sponsorships.

The first prank was extremely popular, but Rober had to re-post the video after discovering that several of the “victims” were actually friends of a volunteer who agreed to place the packages on his porch. “That is totally on me and I will take all necessary steps to make sure it won’t happen again,” he said at the time.

Rober said he spent six months retooling the bomb, which combines GPS trackers, smartphones with wide-angle cameras, fart spray and glitter. This time, the design was more streamlined, had much more powerful fart spray (“that’s like proper poo,” said one test subject), and featured sound effects like a countdown and police radio chatter. The whole thing was sponsored by Bose and the product box featured fake Bose “Buzz” headphones named after a Home Alone character.

Rober distributed the packages to 10 volunteers around the US, who placed them on their porches as bait. One would-be theft kenned to the scheme after glitter spilled out, as he was apparently aware of the original video (which currently has 77 million views). Another volunteer just took the package himself, so Rober sent him a Scientology subscription and cringey postcards to his neighbors.

The prank worked as planned on several victims, though, particularly one poor sap who tried to give the “headphones” to his girlfriend as a gift. Rober noted that several good Samaritans tried to return the parcels to their rightful owners, and so he rewarded them with $400 in cash. “Because that was the opportunity cost for them when they made the right choice,” Rober said in the video.