While the feature isn’t available yet, the self-destructing messages could be useful for anyone sending sensitive info. Telegram launched with the ability to send disappearing messages, so in this case Facebook is playing catch-up.

WhatsApp has been ramping up its safety and privacy features. Encryption is now built in, and last year, WhatsApp extended the time users have to unsend a message to one hour, eight minutes and 16 seconds. That was an improvement over the seven minutes users had previously, but it fell short of the 48 hours that Telegram users have to delete their messages. Facebook gives users 10 minutes to unsend messages before they’re read.

There’s a good chance the disappearing message feature will change a bit before it’s publicly available to all WhatsApp users, and it’s hard to say when that will be. WhatsApp is also testing features to curb the spread of fake news. We’ll see if those changes are enough to get people to trust the messaging app, even with its ties to Facebook.

The social media giant has struggled for a while to create a new, standalone messaging app for Instagram. It abandoned its Instagram Direct app — still in beta — back in May. Threads appears to be Facebook’s attempt to merge the best of Instagram and Snapchat into one vessel. Much like Snapchat, Threads will allow you to automatically send updates to your entire friends list. The popularity of location sharing on social media has had its ebbs and flows — but it appears it’s making a return. Snapchat earlier this year unveiled Snap Map, a new feature that allows users to see where their friends are located.

In order for Threads not to die an untimely death like Instagram Direct, it’s likely it needs to be more than a messaging app. A variety of new features and old favorites — along with access to a curated list of close friends — could give Threads the staying power it needs.