AMD just unveiled its new Radeon 5700 line of graphics cards with 7nm chips at E3 last month, and with just days to go before they launch on July 7th, the company has announced new pricing. In the “spirit” of competition that it says is “heating up” in the graphics market — specifically NVIDIA’s “Super” new RTX cards — all three versions of the graphics card will be cheaper than we thought.

The standard Radeon 5700 with 36 compute units and speeds of up to 1.7GHz was originally announced at $379, but will instead hit shelves at $349 — the same price as NVIDIA’s RTX 2060. The 5700 XT card that brings 40 compute units and up to 1.9GHz speed will be $50 cheaper than expected, launching at $399. The same goes for the 50th Anniversary with a slightly higher boost speed and stylish gold trim that will cost $449 instead of $499.

That’s enough to keep them both cheaper than the $499 Super RTX 2070 — we’ll have to wait for the performance reviews to find out if it’s enough to make sure they’re still relevant.

Computex has kicked off in Taipei today, so probably before you were even awake, AMD revealed its ambitious new CPU and GPU hardware additions. It’s going after NVIDIA’s middle-weight RTX 2070 graphics with the Radeon RX 5700. Not only will it be the first 7nm consumer video cards out there, the series will also tout PCIe 4.0 and GDDR6 memory support, ensuring the cards won’t be irrelevant a year or two down the road. Meanwhile, AMD’s third-gen Ryzen 9 CPU is a 12-core beast that’s priced to shake up Intel’s dominance, striking a strong balance between power efficiency, performance, and sheer bang for your buck. Want specific numbers? We’ve got them for you.

Back at CES, AMD CEO Lisa Su mentioned that they were working on ray tracing from a hardware and software end. When today’s announcement came and went without any mention of the technology, I started to worry that it wouldn’t make it into this generation of cards. But based on discussions with CEO Lisa Su and the company’s graphics leads, it sounds like AMD still has some surprises in store.

“We view ray tracing as a very important element across the portfolio, so we’ll have it in a number of other places,” Su said during a media roundtable after her keynote, when I asked her if we’ll see ray tracing in these new video cards. She added that AMD will work to support the ecosystem around the technology, and we’ll hear more about what specifically the Radeon RX 5000-series will include during the company’s E3 livestream on June 10th.

“There’s no doubt ray tracing is the future of graphics and gaming, but the support mechanism, the ecosystem readiness, are all very important things,” AMD’s head of Radeon gaming, Scott Herkelman, said in a later discussion. “The game adoption is all important … We agree it’s very early, but it’s still a very important technology.” He also reiterated that we can expect to hear more at E3.

Basically, it seems like AMD pigeonholed themselves a bit at Computex, choosing to give us just a taste of its new GPUs, while holding back on some of the exciting specifics until E3. Given their focus on the gaming ecosystem, though, the move probably makes sense. For ray tracing to truly take off, AMD (and NVIDIA) need to convince developers to invest in the technology. And what better place to announce a slew of gaming partnerships than E3?

Unfortunately, AMD is waiting until E3 to divulge specifics on these next-generation RDNA cards. For now, the company says we can expect 25 percent better performance-per-clock and 50 percent faster performance per watt with the new architecture, compared to its older Graphics Core Next technology. In addition to being the first 7nm consumer video cards, the Radeon RX 5000-series will also support PCIe 4.0 and fast GDDR6 memory. In a brief on-stage demo, we saw the RX 5700 go against NVIDIA’s RTX 2070 in Strange Brigade, where it emerged victorious by about 10 percent.

Here’s the first Navi demo: Radeon RX 5700 vs the NVIDIA RTX 2070. AMD says they win by about 10% pic.twitter.com/2Jx3LHIb3d

— Devindra Hardawar (@Devindra) May 27, 2019

One key feature that’s still missing is ray tracing, which NVIDIA is banking on heavily with its RTX cards. Even though AMD said it’s developing ray tracing technology of its own, it seemed like something it’d be eager to announce if it was going to be present in these cards. But during a post-keynote chat with AMD CEO Lisa Su, she didn’t rule out the feature, and just hinted that we’ll hear a lot more during their E3 livestream on June 10th.

“We view ray tracing as a very important element across the portfolio, so we’ll have it in a number of other places,” Su said. She added that AMD will ensure that the ecosystem also has broad support around implementing the technology. After all, if developers are reluctant to implement ray tracing, as they have been with NVIDIA’s RTX cards, it may never get enough traction to succeed.

AMD says the Radeon RX 5700 cards are expected to go on sale in July.

NVIDIA’s RTX 2070 and RTX 2060 cost the same $499 and $399, respectively, but have ray-tracing capability that AMD’s cards will apparently lack. Given the more advanced 7-nanometer tech, AMD could nip NVIDIA when it comes to power efficiency. However, at this point, AMD’s pricing seems a bit high. If NVIDIA decided to drop the pricing on the RTX 2070 and 2060 (which it easily could) the new Navi cards would be a very tough sell.

Sapphire said that it’s planning custom water-cooled versions of the Navi GPUs, so enthusiasts should be able to really crank up the overclocking. That might help them outperform NVIDIA’s equivalent cards under heavy gaming or content creation loads.

Take this leak with some skepticism, because none of it has been confirmed officially by AMD. However, given that OEM leaks tend to happen just ahead of major shows like Computex, the odds are better than not that it’s accurate. Sapphire executives said that Su will reveal the cards at AMD’s Computex 2019 keynote address on May 27th, and they’ll reportedly go on sale on July 7th, 2019.