While Mark Zuckerberg gives speeches about not wanting Facebook to be the arbiter of truth, the Wall Street Journal reports his company is setting up deals to launch its dedicated tab for news. In a post earlier this year, the CEO said “It’s important to me that we help people get trustworthy news and find solutions that help journalists around the world do their important work.”

That will apparently take the form of a new section featuring human-curated Top News headlines (along with algorithmically-sorted subsections from “trusted publishers” that include those from WSJ parent News Corp, Buzzfeed News, the Washington Post and others. Its sources indicate that licensing fees could range from hundreds of thousands per year to millions for larger outlets.

Facebook’s recent troubles and a lack of trust in the company has stung its Libra cryptocurrency efforts, but paying publishers should help it fill out a news section that will compete with Apple’s news package and Google’s recently-readjusted news page.

Company chief Mark Zuckerberg first revealed plans to add a dedicated news tab to the platform earlier this year, shortly after Apple rolled out its news and magazine subscription service. Back then, reports said the service would be free to use, even though Facebook might pay outlets for their content.

Based on WSJ’s new report, the tab might offer a mix of full articles and short snippets. Participating publishers will reportedly be able to choose whether to host full stories on the platform or just a headline and a short part of the piece that links to their websites. The latter would drive traffic to their domain, though we imagine Facebook may pay more for pieces posted fully on the platform.

The dedicated news tab is a separate venture from all of Facebook’s older news-oriented features. It’s not the same as “Today In,” which shows users news from publishers in their area. And it’s also not associated with Instant Articles, which only splits ad revenues with news outlets

While it’s too early to tell what exactly the revamped News tab will accomplish, it’s clear that it’s a step in an entirely different direction. A look at the “Before and After” GIF of the News tab reveals that prominent news publishers are highlighted clearly on top, and the staggered look of numerous news headlines stacked on top of each other is gone. Instead, the tweaked News tab resembles the card format of the main Google news page or the Google news experience on mobile.

Over the next couple weeks we’re rolling out a redesigned News tab in Search on desktop. The refreshed design makes publisher names more prominent and organizes articles more clearly to help you find the news you need. Check it out pic.twitter.com/xa2aZfO4Qd

— Google News Initiative (@GoogleNewsInit) July 11, 2019

Instead of several similar stories being grouped together under one card, each story appears to have its own card. For example, a search for “MLB” hones in on the most timely MLB topic (National League All-Star voting results) and the stories of three mainstream publishers (CNN, the Washington Post and USA Today) are featured front and center, highlighted in boxes. There are fewer links per page, but individual stories are featured more prominently. There is more white space, but readers will be able to see more of a preview of each story.

According to Google, in addition to making publisher’s names more prominent, the updated News tab also organizes articles more clearly. While it’s clear that the new design is a lot less busy than its predecessor, it’ll be harder to get an idea of the breadth of coverage or read related news stories. Like all major redesigns of Google’s products, this one will likely take some time for people to get used to.