Microsoft and the NBA are teaming up to deliver personalized game broadcasts that use machine learning and AI to learn fans’ preferences. To start, they’ll broadcast live and on-demand games via Microsoft Azure and add personalized real-time stats overlays. They’ll also explore new ways to share clips from historical video archives, reward viewers for participation and catch fans up on their favorite teams without having them search through all scores, headlines and highlights.

The multi-year deal will begin with the 2020-21 season, and it will include the NBA League Pass subscription service that features out-of-market matchups, full replays and a library of classic games. The new platform will effectively become an enhanced version of the NBA App, Variety notes. It may include new gaming elements and rewards, which could potentially be used for discounts on merchandise, tickets or exclusive content.

If you want to hunt the videos down on Comcast, you only have to say “free” into your voice remote. More material from “dozens” of networks and other partners will be available on a “rolling basis” over the weeks ahead, Comcast said.

Verizon, meanwhile, is offering a mix of similar on-demand viewing as well as educational tools for wireless and Fios customers. Epix, Showtime and Gaiam’s fitness channel will be available for free for 30 days starting on April 1st. Students get access to educational resources like Bookful, Chegg, Epic! and Quizlet.

This should help subscribers stay informed and entertained while they’re isolating themselves during the coronavirus outbreak. With that said, Comcast and Verizon also have a vested interest in handing out freebies. Financial uncertainty, however temporary, could lead some subscribers to cancel service or avoid upgrades to premium packages — the offers might convince them to stay subscribed or expand their selection while they’re stuck at home.