In June, Schiller directed Apple’s virtual Worldwide Developers Conference, which went off without a hitch. He’s one of the most public-facing people from Apple’s Steve Jobs era through today.

“I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life,” Schiller said in a press release. “I’ll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.”

Another notable, longtime Apple employee recently left the company — designer Jony Ive exited in late June after more than 20 years on the job. He launched his own company, LoveFrom, with Apple as its first customer.

Joswiak is taking over Schiller’s role amid turmoil at the App Store. Cook recently testified before Congress in an antitrust hearing concerning the size and operations of the nation’s four largest technology companies — Apple, Google, Facebook and Amazon. There, he had to justify the App Store’s revenue-sharing model and potential monopoly on the iOS platform. Developers have been vocal about critical issues with transparency and equality on the App Store, and the time for an overhaul is nigh.

As TechCrunch explains, that’s against the rules for most apps, with the exception of “reader”apps that can display books or play music and movies, such as Netflix. “Email is not and has never been an exception included in this rule,” Schiller told TC. He also admitted that the iOS app was approved in error — the Mac app was rejected from the get-go — and should never have shipped in the first place.

While the Hey email app is still available on the App Store as of this writing, Apple rejected a bug fix the company tried to submit on Monday. The tech giant also rejected Basecamp’s appeal, sending the company a lengthy letter explaining its violations.

“The HEY Email app is marketed as an email app on the App Store, but when users download your app, it does not work. Users cannot use the app to access email or perform any useful function until after they go to the Basecamp website for Hey Email and purchase a license to use the HEY Email app. This violates the following App Store Review Guidelines:

Guideline 3.1.1 – Business – Payments – In-App Purchase

If you want to unlock features or functionality within your app, you must use in-app purchase. Your app requires customers to purchase content, subscriptions, or features outside of the app, but those items are not available as in-app purchases within the app as required by the App Store Review Guidelines…

To resolve this issue, please revise your app such that it does not violate any of the App Store Review Guidelines and terms.

There are a number of ways that you could revise your app or service to adhere to the App Store Review Guidelines. Customers who have previously purchased access to content, subscriptions, or features elsewhere may continue to access these items in your app, as long as new iOS customers are given the option to purchase access using in-app purchase as required by the App Store Review Guidelines.”

Apple’s rejection letter to Hey attached. Company also says Basecamp hasn’t generated revenue for the App Store in 8 years. https://t.co/WLTwgGJQ2i pic.twitter.com/ln09TViar6

— Mark Gurman (@markgurman) June 18, 2020

In a tweet, Basecamp CTO David Heinemeier Hansson said “There is no chance in bloody hell that we’re going to pay Apple’s ransom. I will burn this house down myself, before I let gangsters like that spin it for spoils. This is profoundly, perversely abusive and unfair.”

If you’ll recall, Apple takes a 30 percent commission on paid apps and any in-app purchases. For subscriptions, it takes 30 percent in the first year, then 15 percent in the succeeding years. That’s how it’s been for a long time, but developers are speaking up about it again after the European Commission announced that it was opening dual investigations into the App Store and Apple Pay.

The investigation was triggered by complaints filed by Spotify and, based on reports, Rakuten-owned e-reader app Kobo. Spotify chief Daniel Ek revealed long ago that the company can’t afford Apple’s fees, pointing out that it’ll be undercut by Apple Music that doesn’t have to pay the same cut. After the EC announced its investigation, Tinder’s parent company Match Group and Fortnite owner Epic Games also criticized the tech giant for collecting a portion of their earnings made through the Apple App Store.

We’ve asked Apple and Google for comment.

There are already plenty of people who disagree with Schiller’s assessment, mind you. As we found out through the teachers themselves, Apple’s ideal and the practical reality can be two very different things. While some educators do see value in iPads, tight school budgets frequently make them impractical. An iPad costs $299 for education customers versus roughly $150 for starter Chromebooks, and that’s before factoring in accessories. In many cases, it’s not a question of choosing between Chromebooks and iPads — it’s between Chromebooks and nothing at all. And when the Google-based laptops can frequently do many of the same things, there’s not as much incentive to splurge on iPads unless there are class-specific advantages.

As it stands, teachers have made their preferences clear through what they buy. Chromebooks represented 60 percent of all laptops and tablets purchased for K-12 classrooms in the US during 2018, according to Futuresource Consulting estimates. Apple accounted for 18 percent. If Apple wants iPads to thrive in the classroom, it may have to compete more on the schools’ terms.

Update 11/13 4:10PM ET: Schiller has followed up on the interview with a tweet elaborating his stance. He said that “every child has the ability to succeed” and that the full CNET chat discussed giving kids and educators the resources they need to “learn, explore and grow.” Technology should be there “not just to take a test,” he said.