When determining if the media has been deceptively altered, Twitter will consider factors like whether a real person has been fabricated. It may flag content if visual or auditory info (like dubbing) has been added or removed. It will also judge the context and whether the deepfake is likely to impact public safety or cause serious harm.

We know that some Tweets include manipulated photos or videos that can cause people harm. Today we’re introducing a new rule and a label that will address this and give people more context around these Tweets pic.twitter.com/P1ThCsirZ4

— Twitter Safety (@TwitterSafety) February 4, 2020

Beginning March 5th, Twitter may label Tweets with “deceptively altered or fabricated content.” It may also show a warning to people before they retweet or like the manipulated media, reduce the visibility of the tweet, prevent it from being recommended or provide additional explanations through a landing page.

These changes are the result of an effort to combat deepfakes. Twitter promised these rules late last year, and it drafted guidelines based on user feedback. The platform has already banned porn deepfakes, and as the 2020 election nears, it’s likely Twitter wants to prevent political deepfake scandals and misinformation campaigns.

FirstNet One flies at 1,000 feet, which means it can cover more area than other solutions. It is fully operational in wind up to 50MPH, and it can withstand wind speeds of up to 70MPH. It’s able to remain airborne for up to two weeks before it needs a shot of helium, and by using FirstNet One, AT&T will be able to deploy fewer smaller assets.

AT&T and FirstNet tested the blimp in Tuskegee, Alabama. It hasn’t been sent to a disaster zone yet, but AT&T says it could be used in the event of hurricanes, flooding or wildfires. FirstNet One will be available to all FirstNet subscribers — more than 10,000 public safety agencies and organizations have signed up.

Alphabet’s internet-relaying balloons have served a similar function during disasters. After Hurricane Maria, the Alphabet company Loon provided internet to 100,000 people in Puerto Rico, and after an earthquake in Peru, its balloons broadcast LTE service. As we saw in those instances, the biggest challenge was getting the balloons to the disaster site.

If you feel like you need the company’s help, input the code “POWERRELIEF19” into the Lyft app. You can access the part of the app where you add promo codes by tapping the three lines icon located at the top left of the interface, and then tapping on the “Promos” section. Lyft says the code is valid for two rides up to $15 each. The company is also working with United Way and 211 to provide free evacuations to individuals with specific needs.

The outreach is part of Lyft’s Wheels For All initiative, which has seen the company offer similar help during natural disasters like Hurricane Dorian.

Why cut the power?

It’s become evident that overhead power lines are to blame for some of California’s worst wildfires. Sparks from those power lines have ignited some of the largest and most deadly fires in recent history, including the Camp Fire in Paradise, California.

As the state enters peak wildfire season, officials are keeping a close eye on local weather conditions. With low humidity and high winds forecasted, the National Weather Service has issued red-flag fire danger warnings in parts of the state. Taking a proactive approach, PG&E has decided to cut power in order to minimize fire risks.

When, where and for how long?

As of this morning, more than 500,000 PG&E customers are without power. The outages will roll out throughout the day, and they’re expected to impact 34 counties. A full list can be found on the PG&E website.

The company says the outages could last several days, possibly extending until next Tuesday. The utility plans to begin restoring power beginning Thursday, but technicians will have to carefully inspect the lines and repair damage before power is restored. That process can’t begin until the winds have died down, and it could take several days.

What does this mean for Californians?

According to The New York Times, the primary mass transit systems in the San Francisco Bay Area — BART and Caltrain — plan to remain open. Some schools in San Jose and Oakland have closed, and the University of California, Berkeley, canceled classes today. Police officers have been called in to direct traffic, and shoppers are wiping shelves clean of batteries, water and other supplies.

Tesla issued warnings to its EV customers to charge their batteries fully ahead of the outages, and its PowerWall home battery packs are running Storm Watch to store excess power before the lines go down.

PG&E has set up 30 facilities with the essentials: bottled water and outlets to charge electronic devices.

What does PG&E have to say?

“The safety of our customers and the communities we serve is our most important responsibility, which is why PG&E has decided to turn power off to customers during this widespread, severe wind event. We understand the effects this event will have on our customers and appreciate the public’s patience as we do what is necessary to keep our communities safe and reduce the risk of wildfire,” said Michael Lewis, PG&E’s senior vice president of Electric Operations.

For more info, PG&E customers can visit pge.com/psps and update their contact info to receive automated alerts via calls, texts and email.

Is this the new norm?

PG&E has come under intense scrutiny for its role in past wildfires. The company filed bankruptcy in January due to tens of billions of dollars in wildfire liabilities. Its $30 billion recovery plan includes proactively removing trees, brush and debris around electrical wires and increased use of “grid de-energization” — that is, outages like this one.

So, in short, yes, planned “Public Safety Power Shutoffs” will likely become a more common occurrence for Californians. For that reason, some are calling for electric utilities to bury power lines, but that would be a massive, costly and lengthy process.