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	<title>rankwave &#8211; EFR Technology Group</title>
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		<title>Facebook sues firm for allegedly misusing app data to target ads</title>
		<link>https://www.efrtechgroup.com/tech/facebook-sues-firm-for-allegedly-misusing-app-data-to-target-ads/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Sat, 11 May 2019 20:31:00 +0000</pubDate>
				<category><![CDATA[ads]]></category>
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		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[rankwave]]></category>
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					<description><![CDATA[[ad_1] The firm leaned on stalling tactics and unsupported denials when confronted with its behavior, according to Facebook. After an investigation that started in June 2018 (when a larger company bought Rankwave), Facebook in January 2019 asked for proof that Rankwave honored policies and wasn&#8217;t misusing information. It missed an end-of-January deadline to respond, and [&#8230;]]]></description>
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<p>The firm leaned on stalling tactics and unsupported denials when confronted with its behavior, according to Facebook.  After an investigation that started in June 2018 (when a larger company bought Rankwave), Facebook in January 2019 asked for proof that Rankwave honored policies and wasn&#8217;t misusing information.  It missed an end-of-January deadline to respond, and responded to a cease-and-desist letter in February by claiming that it needed more time after its CTO resigned.  When Facebook said a response was urgent, Rankwave not only didn&#8217;t provide info but insisted that it hadn&#8217;t violated policies.  It added that it hadn&#8217;t had access to its apps since 2018, but Facebook said this was &#8220;false.&#8221;  The lawsuit came after Rankwave failed to respond following one last deadline extension to March.</p>
<p>Facebook has suspended Rankwave&#8217;s accounts and apps.  It&#8217;s asking the court to require that Rankwave not only respond to requests for proof, but to delete &#8220;any and all&#8221; data needed to comply with policies and reveal the value of the data it &#8220;unjustly received.&#8221;  The suit also aims to block Rankwave from using the platform and obtain some kind of monetary compensation.</p>
<p>It&#8217;s not clear that Rankwave outright transferred data to third parties or wielded it for sinister objectives like <a href="https://www.engadget.com/2019/05/05/facebook-opens-eu-election-meddling-/">influencing elections</a>.  However, Facebook clearly isn&#8217;t waiting to find out before shutting down access entirely.  The internet giant isn&#8217;t strictly doing this out of the goodness of its heart, of course.  It has faced more than a few <a href="https://www.engadget.com/2019/02/22/facebook-shuts-down-onavo-android/">privacy uproars</a> in recent memory, many of them self-inflicted &#8212; this is as much a defensive measure as anything.  With that said, it beats waiting until there&#8217;s verified damage before taking action.</p>
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<br /><a href="https://www.engadget.com/2019/05/11/facebook-sues-rankwave-over-data-misuse/">Source link </a></p>
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