The headsets come from VR company SkyLights and are fully immersive regardless of how the wearer is sitting — they’ll even work if they’re lying fully flat (which is another first class luxury in itself). The line-up also includes a range of expertly-selected therapeutic VR experiences, such as guided meditation and sound therapy, specifically designed for those with a fear of flying.

British Airways is certainly not the first airline to adopt VR entertainment — Quantas trialled it back in 2015 and Alaska Airlines did the same last year — but it is the first UK airline to do so, and it’s a massive name in the air travel biz, suggesting that in-flight VR could soon become an on-board norm.