TAG Heuer’s smartwatches haven’t always looked this nice — its previous Connected timepieces still looked clunky and bloated. The latest efforts from the Swiss company have a more refined look that could be suitable for the office as well as the gym — especially when paired with a steel bracelet. The 45 millimeter case is made out of titanium or steel and features a sapphire crystal and a ceramic dial. The rubberized crown acts similarly to that of the Apple Watch, allowing users to scroll through lists and menus, while two plungers serve as function buttons. The always-on OLED display alternates between active and ambient mode to save on battery power.

The company says that it reworked its mobile companion app, which now allows the user to more thoroughly personalize watch faces and features and analyze fitness achievements. Default watch faces include five digital- and analog-style options inspired by TAG Heuer designs. The watches still run on Wear OS, though, which could be a deal-breaker for some.

What’s more likely to be a deal-breaker is the price. The cheapest — and least classy-looking — model costs $1,800, and the most expensive one is $2,350. The priciest Apple Watch — the Series 5 Hermes edition with a stainless steel case and deployment buckle bracelet — costs $1,500. When it comes to luxury watches, a big part of the appeal is in the hand-crafted workmanship that goes into each piece. With a smartwatch with no moving parts, that allure simply isn’t there. The Connected series has sold surprisingly well in the past, though, so there does seem to be a market for four-figure wearables.

Smarchbme, who calls his stunning creation the “Smarch Watch,” said it took him a few weeks to build the fully-functional, self-coded device, which boasts a battery life of seven days and takes just 2.5 hours to fully recharge (because of course he went the whole hog and built a charging cradle, too). The watch brings up color-coded notifications from his phone, including messages, email and calendar, although he humbly states there’s “no music playback yet.”

He sourced his materials as cheaply as possible, with a final price tag of about $50. However, he says that “as a rule of thumb, for a product to be successful and make a profit, you would have to sell it for four or five times the cost of the goods. So in my case (assuming no discounts due to the economies of scale) I would have to charge somewhere between $200 and $250 to make a profit.” This goes some way to explaining why companies charge such high prices, then. Alas, despite repeated requests by impressed Redditors, Smarchbme has no plans to put his creation into wider production. But he’s shared everything — and we mean everything — you need to know to get started yourself is here.

Admittedly, Smarchbme had a few things stacked in his favor, such as his five years working as a product designer and access to equipment such as a 3D printer. But he says that “We live in the golden age of making — there’s no better time than now to start making things,” adding that “You can DIY anything — next up, a DIY spaceship.”