The company treats a view as anyone having watched at least 70 percent of an episode or movie. It didn’t break down the audience by region.

The view count isn’t completely surprising given the sheer amount of hype involved, but it’s still a major feat. Netflix broke its movie record in June, when Murder Mystery garnered nearly 30.9 million views in three days — Stranger Things is well past that, and makes earlier TV shows seem downright modest. It took Umbrella Academy, one of Netflix’s bigger series, a month to reach 45 million account views.

Yes, this is clearly about bragging rights. Netflix wants to show that it’s a top dog in the streaming world, and that any misgivings about Stranger Things‘ performance are firmly in the past. This does demonstrate that Netflix’s viewership still has room to grow, however, and that its flagship shows can be cultural events in the right circumstances.

Netflix’s release of Stranger Things 3 has brought along an unprecedented number of marketing tie-ins, which include a link to Fortnite. Some familiar-looking teleporters popped up in the game’s mall area yesterday to join already-included Scoops Ahoy ice cream powerups, and tonight Epic announced the full details of their crossover. Unfortunately, unlike the Avengers: Endgame and John Wick collaborations, there doesn’t appear to be any kind of new limited-time game mode.

Instead, as expected, there are a couple of new skins available allowing players to take on the appearance of Chief Hopper or the Demogorgon (that cost 1,500 and 1,200 “v bucks” respectively), plus a “Vines” weapon wrap. If anything else appears in-game, let us know — but no spoilers, not everyone has finished season three yet.

In the US, this week is interrupted by the July 4th holiday, and Netflix is celebrating by releasing season three of Stranger Things to take us on another trip back to the ’80s. Even if you’re not up to binge it on Thursday morning, don’t forget there’s also a game coming out for all the major systems, while anime fans can enjoy another new release with season three of Kakegurui.

Otherwise, gamers should check out Sea of Solitude, a “brilliant, emotional horror show” we’ve been waiting years to play, while on Switch, Dream Daddy and What Remains of Edith Finch are making their debuts. On Tuesday night, ESPN is airing a new 30 for 30 about the Nathan’s hot dog eating contest that focuses on the rivalry between Joey Chestnut and Takeru Kobayashi. Look after the break to check out each day’s highlights, including trailers and let us know what you think (or what we missed).

This presents an opportunity for the gadgets that were so prominent in seasons one and two, like walkie-talkies and amateur radios, to play a more crucial role than before in the Stranger Things universe. Season three features eight episodes, and it takes place in the summer of 1985, months after Eleven (Millie Bobby Brown) used her superpowers to ward off The Mind Flayer and close the gate to the Upside Down. It doesn’t take long to get a glimpse of just how key communication devices will be to the plot of Stranger Things 3, which isn’t surprising considering how creators Matt and Ross Duffer basically gave every character a cellphone in season two.

Dustin back home in Hawkins after science camp.

In one of the first scenes of Chapter One, dubbed “Suzie, Do You Copy?” Dustin is just returning to Hawkins from summer camp, and the first thing he does is try to reach the rest of the gang with his portable ham radio. Much to his disappointment, nobody’s voice can be heard at the other end of the line. “This is Gold Leader, returning to base,” he says, time and time again. “Do you copy? Over.” Little does he know, though, Eleven, Mike, Will, Lucas and Max are all waiting for him at his house, where they get treated to a showcase of all the projects Dustin built at science camp. But there’s one in particular he’s excited about.

“This is my masterpiece,” says Dustin, as he swiftly opens a duffle bag. “I would like you to meet Cerebro, an unassembled one-of-a-kind battery-powered radio tower.” Will, who seems to be slightly underwhelmed, says “So, it’s a… ham radio,” to which Dustin replies, “The Cadillac of ham radios. This baby carries a crystal-clear connection over vast distances. I’m talking North Pole to South. I can talk to my girlfriend whenever and wherever I choose.” If you’ve watched the previous seasons, then you’ll know Dustin hasn’t had a girlfriend, but now he’s (supposedly) met someone at camp named Suzie.