Peacock, NBC’s new streaming service, won’t just be the home of content from the wider NBC Universal family. Today, the company has announced it’s sealed a deal with ViacomCBS, one of its ostensible rivals, to play host to some of the Viacom library for its July 15th launch. That includes shows like Ray Donovan and The Affair from Showtime, CBS’ Undercover Boss and the CW’s Charmed (albeit not until October). 

More exciting, perhaps, is the inclusion of “premium films” from the Paramount Pictures library, which will stream in “limited exclusivity windows throughout 2021, 2022 and 2023.” So, for little snatches of the next three years, Peacock users will be able to watch The Godfather, Catch me if you can and American Beauty. The deal is not exclusive, however, and much of this material may also be available on CBS All Access and elsewhere.

It’s long been known that Peacock will be an ad-supported platform (with between three and five minutes of ads per hour) and that cable subscribers and Comcast broadband users wouldn’t have to pay extra for access. However, a report suggests NBCU might pull the trigger on making Peacock available to everyone at no cost, though a paid subscription may be an option for ad-free viewing.

Comcast and other pay-TV subscribers might get extra benefits, such as additional content, according to CNBC sources. As it stands, Peacock is scheduled to include more than 15,000 hours of shows and movies, including Parks and Recreation, Cheers and new shows from The Good Place creator Mike Schur and Saturday Night Live chief Lorne Michaels. The Office will be a Peacock streaming exclusive from 2021.

You can expect other originals, including reboots of Battlestar Galactica, Saved by the Bell and Punky Brewster. There’ll be plenty of other shows and movies from across the NBCUniversal brands as well.

While there are other ad-supported, on-demand streaming services around, if Peacock takes that approach, it’d be the only such platform run by a major media company to do so. As such, it’d surely pick up a host of users who might not want to pay subscriptions for other services. HBO Max, for instance, will cost $15/month. Netflix costs from $9/month, Hulu starts at $6 (with ads), Apple TV+ costs $5, Disney+ will be $7 and Amazon charges $9/month for Prime Video.