And yes, there’s still something for those who either can’t make it or wouldn’t be caught dead attending a gig like this. T-Mobile’s Twitter followers can enter giveaways staring July 23rd, including for a $500 Taco Bell gift card (that’s a lot of gorditas) and tech like Powerbeats Pro earbuds and Megaboom 3 speakers.

It’s all a conspicuous ploy to get people to switch carriers or upgrade their phones, of course. Still, it stands out as an unusual team-up in a field where tie-ins are commonplace. And think of it this way: if nothing else, it’ll give you a bite to eat if you’re stuck downtown and don’t mind a hard sell on phone service while you chow down.