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	<title>the grinning man &#8211; EFR Technology Group</title>
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		<title>Magic Leap goes to the theater</title>
		<link>https://www.efrtechgroup.com/tech/magic-leap-goes-to-the-theater/</link>
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		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Tue, 12 Mar 2019 14:30:00 +0000</pubDate>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[imaginarium]]></category>
		<category><![CDATA[Magic Leap]]></category>
		<category><![CDATA[shakespeare]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[sxsw2019]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[the grinning man]]></category>
		<category><![CDATA[the seven ages of man]]></category>
		<category><![CDATA[theater]]></category>
		<guid isPermaLink="false">https://www.efrtechgroup.com/magic-leap-goes-to-the-theater/</guid>

					<description><![CDATA[[ad_1] &#8220;The Seven Ages of Man&#8221; first appeared at Sundance Film Festival last year. The three-minute experience shows a volumetrically captured actor reciting the famous speech from &#8220;As You Like It.&#8221; As he describes the human passage through stages of life, a digital tree in the background blooms then slowly wastes away. In another demo, [&#8230;]]]></description>
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<p>&#8220;The Seven Ages of Man&#8221; first appeared at Sundance Film Festival last year. The three-minute experience shows a volumetrically captured actor reciting the famous speech from &#8220;As You Like It.&#8221; As he describes the human passage through stages of life, a digital tree in the background blooms then slowly wastes away.</p>
<p>In another demo, &#8220;The Grinning Man,&#8221; a theater stage about two meters wide appeared in front of the venue&#8217;s bar, neon-glow in the background. A five-minute song from the West End musical called &#8220;Laughter is the Best Medicine&#8221; was performed by nine singing, dancing tiny actors. Andy Serkis &#8212; the motion capture legend of Gollum fame &#8212; directed the demo through his production company The Imaginarium Studios.</p>
<p>Wearing Magic Leap One, audience members stuck their faces right up to the video game-like characters, and maneuvered behind the virtual set for different angles, arms crossed. A man in Allbirds sneakers and a red chili pepper print shirt tried to grab at the stage.</p>
<p>Magic Leap touted the idea that these experiences can immerse the audience better than a 2D screen, or allow the flexibility of watching from different angles. But the narrow field of view and small figures on a stage that&#8217;s meant to be viewed from the front anyway hardly make it a TV replacement.</p>
<p>Instead, these demos were more compelling as indicators of Magic Leap&#8217;s intention to merge with traditional art forms.</p>
<blockquote class="half-width right"><p>&#8220;All we&#8217;re doing is going ahead and creating more choice.&#8221;</p></blockquote>
<p>After years of hype and stealth, Magic Leap released a $2,295 headset last August. It has been creating a plethora of experiences since &#8212; involving Sigur Ros, Meow Wolf and Star Wars to name a few &#8212; in an <a href="https://www.engadget.com/2018/08/25/magic-leap-hands-on-art">effort</a> to find the &#8220;killer app&#8221; that&#8217;ll make it a de rigeur platform. In these two experiments, they&#8217;ve taken cues from the world of theater, a form which has a few millennia on mixed reality.</p>
<p>&#8220;These are just the very first steps,&#8221; said Andy Lanning, executive creative producer at Magic Leap, who led both projects. &#8220;Our goal was: Can we create that sense of a performance?&#8221;</p>
<p>Lanning has ideas for what&#8217;s next.</p>
<p>He&#8217;s interested in real-time tabletop theater, a West End production in your living room as it takes place on stage &#8212; similar to <a href="http://ntlive.nationaltheatre.org.uk/">National Theatre Live</a>, which already exists in cinemas.</p>
<p>Audiences sitting in theaters could also don Magic Leap headsets, allowing organic and synthetic production elements to merge. In &#8220;A Midsummer Night&#8217;s Dream,&#8221; Lanning says, a fairy could come out from the stage and fly in front of you. (He also warns, though, that &#8220;we don&#8217;t want to oversaturate the experience&#8221;).</p>
<p>And Lanning wants to create photorealistic volumetrically captured actors that the audience can also interact with.</p>
<p>Sarah Ellis, the Royal Shakespeare Company&#8217;s director of digital development, said their goal was to expand the toolkit for artists. &#8220;All we&#8217;re doing is going ahead and creating more choice,&#8221; she said.</p>
<p><img decoding="async" alt="Magic Leap" data-caption="Magic Leap" data-credit="Magic Leap" src="https://www.efrtechgroup.com/wp-content/uploads/2019/03/Magic-Leap-goes-to-the-theater.jpeg" data-mep="3032559"/></p>
<p>Tools like Magic Leap point to a bigger question. As Lanning puts it: &#8220;What is the natural, native form of storytelling that&#8217;s going to emerge?&#8221; Early experiments in any new media technology are going to start by replicating old narrative forms &#8212; like remaking the same musical, but smaller and holographic. More interesting is how technology can create an altogether new grammar of theater.</p>
<p>That shift likely won&#8217;t be made solely by mixed reality. The future of theater doesn&#8217;t hinge on one technology but the confluence of them. Lanning cites the UK&#8217;s <a href="https://www.bbc.com/news/newsbeat-43516315">Secret Cinema</a> as an organization that creates immersive theatrical experiences that start online, where you&#8217;re assigned a character to play for the evening, before you&#8217;re even physically present at the show.</p>
<p>The value of &#8220;The Grinning Man,&#8221; then, is not just how an entire production has been photocopied for Magic Leap today, but what could be done with that motion capture footage in the future. &#8220;We&#8217;ve bottled that performance,&#8221; Lanning says, and it could be used in anything from a video-game to a VR experience when the right idea comes around.</p>
<p><span class="t-meta c-gray-4">Images: Magic Leap</span></p>
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<br /><a href="https://www.engadget.com/2019/03/12/magic-leap-theater-sxsw/">Source link </a></p>
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