The team is also planning a US-wide free-to-play game that will award money to people who predict the outcomes of matches. There’s likely more on tap, as well. The pact will let Stars Group use the Fox Sports brand for “a range” of games and online betting.

The motivations won’t shock you. Fox Sports’ Eric Shanks saw digital sports betting as a “growing market opportunity” that reduced its dependency on TV. That could be important when Fox isn’t the behemoth it once was. The Stars Group, meanwhile, believed this would help craft a “leading betting business” in the US. The one certainty is that you’ll hear a lot about it, especially if you’re already deep into PokerStars and other apps from the Stars Group universe.