Messenger Rooms, Facebook’s attempt to take on the likes of Zoom with group video calls, is now live. Anyone can create a room in Messenger, but only folks in North America can start one on Facebook for the time being. You’ll soon be able to create rooms on Instagram and WhatsApp too.

“WhatsApp and Messenger are already the most popular video calling services globally, but for large groups most of the video services out there are designed for work, not social interactions,” Facebook CEO Mark Zuckerberg wrote in a post on his own page. There are no time limits on the chats (unlike on some other group video calling apps) and they can pack in up to 50 people.

It approached Netflix, Disney, Hulu (which Disney controls), HBO and Amazon about bringing their services to the new device, according to The Information. Facebook reportedly sees the streaming services as an additional selling point for the camera — its main intended purpose is for video calls through Messenger and WhatsApp. The system is also likely to include augmented reality features that could allow people to interact with virtual objects, like kids’ books, while they’re on a call.

If that seems familiar, Facebook said at its F8 developer conference in April that Portal users would be able to access Amazon Prime Video via the smart display. It added YouTube and news channels to the device in December. Portal also uses AI to track people with its camera as they move around rooms — the video chat device will apparently offer a similar feature.

Facebook is said to be aiming for an October release for the video chat device, which comes with a remote control. The company’s head of hardware Andrew Bosworth recently said Facebook would reveal “new form factors” of Portal this fall.