Businesses on WhatsApp can now take advantage of the app’s QR code feature to make it easier for customers to message them. A week after introducing a similar feature for WhatsApp users looking to share contact information, the app is making QR codes available to businesses as well. 

Previously, users wishing to contact a restaurant or shop on WhatsApp had to manually add the business’ phone number to their contacts list. But with the new feature, establishments using WhatsApp Business — there are 50 million, according to the company —can allow prospective costumes to message them simply by scanning a QR code. Businesses further have the option of customizing the initial message that appears once their QR code is scanned. That could be a greeting with information like business hours, or a link to their menu or product catalog.