Red Ice TV and Affirmative Right are among the most visible far-right groups on the internet. The former has interviewed some of the movement’s most notorious public figures, including Daily Stormer publisher Andrew Anglin. Facebook’s ban of the group encompasses the pages of hosts Lana Lokteff and Henrik Palmgren, in addition to their internet radio show, Radio3Fourteen. Affirmative Right, meanwhile, had ties to Richard Spencer. A Facebook spokesperson told The Guardian the company had determined both groups violate its policy against “organized hate.”

However, VDare, one of the other groups identified by the original Guardian report, still has a working Facebook page. Stephen Miller, the White House senior advisor most often credited with shaping President Donald Trump’s immigration policy, emailed VDare articles to former Breitbart writer Katie McHugh while working for the Trump campaign in 2016.

Increasingly, it appears Facebook will only take action against white nationalist groups if it’s shamed into doing so. The irony of the situation is that at least some at Facebook are fully aware of how bad the optics of the company’s lack of action looks. On the same day that the company announced its ban on white nationalism, a bundle of leaked emails highlighted the company’s struggle to tackle hate speech. In one of the emails, a Facebook executive said, “It will be easy for the media to say we’re being inconsistent or ineffectual” when the company discussed an Alex Jones post it had trouble deciding whether to ban. And so once again, despite today’s bans on Red Ice TV and Affirmative Right, Facebook looks inconsistent and ineffectual.