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	<title>world cup &#8211; EFR Technology Group</title>
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	<title>world cup &#8211; EFR Technology Group</title>
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		<title>Fox Sports created a USWNT Snapchat AR lens for the World Cup</title>
		<link>https://www.efrtechgroup.com/tech/fox-sports-created-a-uswnt-snapchat-ar-lens-for-the-world-cup/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Fri, 14 Jun 2019 17:39:00 +0000</pubDate>
				<category><![CDATA[alex morgan]]></category>
		<category><![CDATA[alexmorgan]]></category>
		<category><![CDATA[Ar]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[augmentedreality]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[fox sports]]></category>
		<category><![CDATA[foxsports]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[snap]]></category>
		<category><![CDATA[snapchat]]></category>
		<category><![CDATA[snapchat lens]]></category>
		<category><![CDATA[snapchatlens]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[women's world cup]]></category>
		<category><![CDATA[womensworldcup]]></category>
		<category><![CDATA[womensworldcup2019]]></category>
		<category><![CDATA[world cup]]></category>
		<category><![CDATA[worldcup]]></category>
		<guid isPermaLink="false">https://www.efrtechgroup.com/fox-sports-created-a-uswnt-snapchat-ar-lens-for-the-world-cup/</guid>

					<description><![CDATA[[ad_1] Fox Sports created an AR Snapchat lens for Snap, which currently features a virtual version of Morgan along with a reminder of the team&#8217;s next group-stage game against Chile on Sunday. Fox Sports plans to update the lens for each USWNT game throughout the tournament. The broadcaster created 3D scans of each US player [&#8230;]]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
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<p><a href="https://www.engadget.com/2019/01/08/twitter-fox-sports-fifa-womens-world-cup-now-france-2019/">Fox Sports</a> created an AR Snapchat lens for Snap, which currently features a virtual version of Morgan along with a reminder of the team&#8217;s next group-stage game against Chile on Sunday. Fox Sports plans to update the lens for each USWNT game throughout the tournament.</p>
<p>The broadcaster created 3D scans of each US player before the tournament, which enabled dynamic rendering of Morgan in the lens. Fox Sports told Engadget it doesn&#8217;t have plans to use players other than Morgan in the lens for now, but it hasn&#8217;t ruled out doing so. You can find the lens by searching for Fox Sports in Lens Explorer or <a href="https://www.snapchat.com/unlock/?type=SNAPCODE&amp;uuid=04967da11d48445fb51daaa3dfa30388&amp;metadata=01">find it here</a>.</p>
<p style="text-align: center;"><img decoding="async" alt="Alex Morgan" data-caption="Alex Morgan" data-credit="Fox Sports" data-credit-link-back="" data-dam-provider="" data-local-id="local-1-386183-1560531678363" data-media-id="eca1575a-d007-4d29-96ef-7f858a4922fe" data-original-url="https://s.yimg.com/os/creatr-uploaded-images/2019-06/f7698520-8ec5-11e9-bfa7-8962f45176f6" data-title="Alex Morgan" src="https://www.efrtechgroup.com/wp-content/uploads/2019/06/Fox-Sports-created-a-USWNT-Snapchat-AR-lens-for-the.jpeg"/></p>
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<p>[ad_2]<br />
<br /><a href="https://www.engadget.com/2019/06/14/fox-sports-uswnt-snapchat-lens-womens-world-cup/">Source link </a></p>
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		<item>
		<title>Nike&#8217;s latest Snapchat Lens shows support for USWNT</title>
		<link>https://www.efrtechgroup.com/tech/nikes-latest-snapchat-lens-shows-support-for-uswnt/</link>
		
		<dc:creator><![CDATA[Randall]]></dc:creator>
		<pubDate>Thu, 09 May 2019 01:32:00 +0000</pubDate>
				<category><![CDATA[Ar]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[jersey]]></category>
		<category><![CDATA[lens]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[snapchat]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[uswnt]]></category>
		<category><![CDATA[Wearables]]></category>
		<category><![CDATA[women's world cup]]></category>
		<category><![CDATA[world cup]]></category>
		<guid isPermaLink="false">https://www.efrtechgroup.com/nikes-latest-snapchat-lens-shows-support-for-uswnt/</guid>

					<description><![CDATA[[ad_1] With the 2019 FIFA Women&#8217;s World Cup drawing closer, fans of the US Soccer Women&#8217;s National Team have one more way to show their support. The creatives at Nike have put together an AR Lens that slaps a team jersey on you, and of course links to Nike.com for a quick purchase. The USWNT [&#8230;]]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
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<p>With the 2019 FIFA Women&#8217;s World Cup drawing closer, fans of the US Soccer Women&#8217;s National Team have one more way to show their <a href="http://www.espn.com/espnw/sports/article/26196105/uswnt-files-lawsuit-us-soccer-federation-means-women-world-cup">support</a>. The <a href="https://www.engadget.com/2019/02/15/nike-snapchat-augmented-reality-ar-studio-nba-all-star-weekend/">creatives at Nike have put together an AR Lens</a> that slaps a team jersey on you, and of course links to Nike.com for a quick purchase.</p>
<p>The USWNT soccer Lens will only be available tomorrow, May 9th, and the timing is close enough that users can snag a jersey in time for the team&#8217;s &#8220;Send-Off Series&#8221; of matches begin on the 12th against South Africa, followed by Belgium and Mexico. Meanwhile, <a href="https://www.engadget.com/2019/02/22/snapchat-bhad-bhabie-nike-augmented-reality-identity-crisis/">Snapchat is trying to deal with its identity crisis</a>, but Lenses people like and <a href="https://techcrunch.com/2019/05/08/download-yolo-app/">using its login to power a popular new quiz app</a> could help change the story.</p>
</p></div>
<p>[ad_2]<br />
<br /><a href="https://www.engadget.com/2019/05/08/nike-uswnt-snapchat-lens/">Source link </a></p>
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