In an interview with the Financial Times, Jony Ive announced that after more than two decades of making Apple products look and feel the way they do, he’s leaving the company. His new venture is called LoveFrom, and it will have Apple as its first client. His role with Apple has shifted slightly over the last few years, although as recently as 2017 Apple stated that his focus remained “purely on design.”

In a statement, Apple said that “While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple.” Once his transition is complete later this year, then VP of industrial design Evans Hankey and VP of Human Interface design Alan Dye will report directly to Apple COO Jeff Williams.

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