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According to The Verge, in the upcoming test, listeners will only know if an episode has video after they tap it. The footage will appear at the bottom of the screen. It will keep playing even if the user locks their phone. Ads will still run, but the video will freeze, and Spotify will not translate videos into other languages.
Demand for content is huge right now with everyone staying home, and podcast-listening habits are changing. So, it will be interesting to see if adding video increases demand and how adding video might impact the app’s performance.
Spotify gave Engadget its standard response: “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.”
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