YouTube’s premium originals will be available as ad-supported shows

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The first season of the Karate Kid sequel will be available for free worldwide from August 29th to September 11th. YouTube will release the second season to the public on September 11th. It also plans to announce when it will make other premium originals available for free viewing at a later date. The move will give YouTube a way to earn ad money from popular offerings previously hidden behind a paywall — a strategy that could pay off in a huge way, thanks to its two billion monthly users.

In addition to announcing the massive change to its strategy, YouTube has also revealed the other originals it’s working on. It has renewed Kevin Hart’s unscripted comedy series What the Fit, and it’s developing a new show hosted by Alicia Keys as well as documentaries about Latin music star Maluma and Paris Hilton. YouTube has also struck deals to livestream Lollapalooza and to work with Justin Bieber on a top-secret project.

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